If you run your own wedding business you may or may not be into the technical side of running your business. The reality to marketing however is that you have to track the metrics of your efforts if you want to ensure that your marketing is working.
Unlike the days when you could just put an ad in your local phone book and watch the brides show up at your door, marketing today is a much trickier world. What works one year may not work the next, in fact it probably won’t. Thankfully, even if you aren’t big into the technical world sites like Facebook have worked to make it as easy as possible for small businesses to track marketing metrics and make sense of the results. Check out Magdalena Georgieva’s article on HubSpot for a Facebook metrics cheat sheet to help you market effectively. What do you think?