If you are just starting your wedding business it’s likely that you are focusing on one particular marketing tactic. If you want to get good results from your marketing however you are going to need to pull in multiple marketing efforts and multi-task while focusing on several at a time.Why can’t you get away with just one marketing tactic? Because you are trying to reach more than one small group of people.
Each kind of marketing reaches a different group of people. Facebook reaches those into social media and those who like to stay connected with friends and get small tidbits of advice on the side. On the other hand a billboard will reach board drivers, and email marketing will reach those who already know about you but are interested in deals, news, and more. Make sure to check out the article by Small Business Mavericks on mixing Facebook marketing with email marketing. What types of business marketing do you use?