If you are here you are probably looking for ways to boost sales in your wedding business. But as Jamillah Warner points out in her article, sales and marketing are not the same thing, not by a long shot. Marketing is what you use to get the attention of brides, sales is how you convert those brides into paying customers.
So why does that need to be clarified? Because a lot of businesses focus on one or the other and as a result they lose a ton of sales. You can’t have a successful business without working out the process to meld your marketing efforts with your sales process. The two work together like flour and sugar when you are baking a cake. Without one or the other you don’t have a cake, and if you don’t have both marketing and sales you don’t have a business. What do you think?