You’ve probably run across the term “article marketing” as you’ve built your business. It is an amazing way to get your name, and the name of your business out there, and familiarize people with who you are without them having to go directly to your website or storefront to start with.
Basically you are writing an article which is on topic with what services you offer, or even the wedding niche as a whole. You are selling people on the idea of your business, but avoiding actually selling them anything. The concept is basically to peak people’s interest, which can turn into sales when they look you up. You don’t even have to write these articles yourself, but can hire a freelancer to do it for you. To find out more about article marketing check out Morgan Barnhart’s article.