Search engine rankings are primarily important for the simple reason of your wedding business website being found by interested brides. So are you aiming for that number 1 spot, and if you are why is it important to get there?
Andy Ebon wrote a great article where he goes into the stats of what sites people visit based on the search engine results. Suffice it to say, now days if you aren’t on the first page with the top 10 websites you have about a 5% chance of getting found. The good news is that it doesn’t matter what your business size is, you can still get your site to one of those prime spots.