Is old media dead?
Not really, but its definitely on life support. Most of us have come to the conclusion that running an ad in the local newspaper or yellow pages just doesn’t ad up anymore. I almost feel kind of bad for the yellow page ad salesman who makes his yearly call to me pitching the power and necessity of a an ad in their hallowed tome.
As a side note, I hear this is the last year for the big yellow book.
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