Is old media dead?

Not really, but its definitely on life support.  Most of us have come to the conclusion that running an ad in the local newspaper or yellow pages just doesn’t ad up anymore.  I almost feel kind of bad for the yellow page ad salesman who makes his yearly call to me pitching the power and necessity of a an ad in their hallowed tome.

As a side note, I hear this is the last year for the big yellow book.

My condolences.

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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