bride with bouquet

What kind of wedding marketing REALLY works to get quality leads?

You’ve got bridal shows, lead lists, networking, magazine ads, Facebook, Pinterest, Twitter, Instagram, wedding directories, reviews, charity and community outreach, newspapers, Google AdWords, Facebook ads, flyers, email marketing, blogging…

I’m certainly missing something and I’m already exhausted!

Here’s the truth: ALL these types of marketing work.  Sometimes.  For some wedding pros.  In some markets.

Frustrating!

With all the types of marketing you can try for your wedding business, it can be tough to figure out which is the right one for you.  And it’s critical that you figure this out, because trying to do all of them divides your precious time and money resources, making it more likely that you will FAIL.

The winning approach: build on your strengths.

What are you good at?  What do you like to do?  What type of marketing seems most interesting and exciting?

Forget what your friends are doing.  Forget the latest marketing fad.  Forget what the experts tell you.

Pick one type of marketing you can commit to doing and ROCK IT.  Just one fully implemented marketing strategy can create a flood of leads.

The Secret of Smart Marketers

When I first started blogging, I wasn’t particularly good at it.  My first blog post didn’t bring us a single lead.

But I stuck with it.  I learned more about the topics that attract brides and how to write a title that makes them want to read what I’ve written.  I figured out which keywords to include to get those brides landing on our site, and how to get our couples to share our posts with everyone they know.

The secret to marketing success is CONSISTENCY.

It’s not sexy, but it’s highly effective.  Consistency gets results, as long as you’re growing, learning and testing new things every single day.

When you flit from one type of marketing to another like a butterfly in a garden, it’s exciting, but it’s nothing but a showy distraction.  It keeps you busy, but accomplishes little or nothing.

You need focus and stick-to-it-iveness to get those leads coming in.

The Marketing Personality Test

Sometimes you just need a little nudge in the right direction to get you started.

What if there was a quiz you could take to find out which type of marketing is best for you?

Lucky for you, there is!

marketingpersonalitytest

Take the Marketing Personality Test to learn which type of marketing is best suited for your strengths and personality.

This test was inspired by those irresistible Cosmo quizzes, but it’s a lot more useful.  (I mean, do you really need a quiz to tell you that you’re way too good for him?)

A few instructions for the test:

  1. Go to this link and enter your name and email for access to the test.
  2. Download the Marketing Personality Test underneath the video on the Video 3 page.  (Make sure you watch the video for some killer creative marketing strategies, too!)
  3. Answer the questions honestly to get the best results.

DISCLAIMER: I’m not a psychic, so your test results may or may not be an accurate predictor of your future marketing success.  However, YOU are the best judge of what’s right for you, not me or anyone else.

“Whether you think you can or you think you can’t–you’re right.” – Henry Ford

Now get off your butt and go get what you want!

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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One thought on “The Cure for Expensive Bridal Advertising and Marketing Overwhelm”

  1. Jennifer says:

    Hi Stephanie,
    This is really encouraging. I was just addressing postcards this weekend to vendors I’ve met and thinking, “I’ve always liked to send mail; this kind of “fits” me.”

    I think it’s very easy to feel like we HAVE to do the newest thing, or frantically chase what someone else is doing … OR to declare something “didn’t work” because you didn’t hang in there long enough.

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