Have you ever gone to one of those car washes where they still do your car by hand? I went to one this spring where I was honestly freaking out when I was waiting for them to finish up. Instead of giving me a feeling like they were going to do a good job with my car I honestly wondered if I would ever see my car again. Would I ever go back? No. In fact I regret going in the first place.
When it comes to the wedding industry it all comes down to emotions. The fastest way you will get recommendations, testimonials, and gain new brides is through going the extra mile in making sure that people know that you will take care of them. Passive Panda explains that you need to always ask if people need help, and be there to help them. Make sure you genuinely care about them, and let them know in person or through email.