There are a lot of layers to social media marketing beyond the initial setting up of the account and sharing information with potential brides. Jen Williams points out in her article that one of the layers which is often overlooked is the fact that you can integrate widgets to connect your social media sites with your website and blog.
The benefits of making this connection are endless. At a basic level they can allow you to share your blog articles with your social media page automatically. Other widgets go deeper allowing brides to comment on your website or blog and posting those comments directly to your social media. At the very least you should absolutely make sure that you have social media sharing buttons connected to your web pages and blog posts. This is a great way to boost your rankings with Google. Have you connected social media with your website and blog yet and if so have you seen good results in doing so?
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