Pinterest. It’s Where Your Brides Are. Get Used to It! Here’s How.

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by Amber Ambrose, Destination Wedding Planner, Blue Sky Ceremony

According to a recent survey 83% of women polled trust Pinterest over Facebook and Twitter. The social media landscape is changing, again, are you ready? If you just sighed out loud and said no, then this quick how-to guide on Pinterest will help you get ready. Warning: Pinterest is very addictive.

What is Pinterest?

Pinterest is a pin board-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pin boards for inspiration, ‘re-pin’
images to their own collections or ‘like’ photos. 

How Are Your Brides Using It?

Once they set up an account, through connecting to Facebook or Twitter, brides can set up pin-boards. These can be used to organize dress styles, invitation ideas, decoration suggestions, and even locations for honeymoons. This method
is done uniquely through posting images.

For example, if a bride saw a dress on a website she doesn’t want to forget, she will click Add Pin, put in the link and it will upload the image for her to any board she selects. This method helps brides conceptualize what her wedding will look like before the big day in an organized efficient manner.

Another great way that brides use Pinterest is to research new ideas through the search bar on the top left of the page. They can search on anything, and I mean anything. For example they could put in purple wedding shoes, click search, and over 300 different styles of purple wedding shoes will pop up. Then she can re-pin this idea to her own board.

How You Can Use Pinterest

It’s always important to be a resource to your customer. One suggestion is to set up different boards for different wedding themes. On each board, post images from the weddings you have helped with, linking back to your website. This
will not only help get a bride to your website but will provide you website with incredible link-backs, pushing you further up the SEO chain.

And one final suggestion is to use this tool to help your bride visualize her wedding. Set up a new board for each bride you are about to cater to. Then you two can sit down, post ideas together, and weed out what she likes and doesn’t
like.

Have you jumped the hurdle and tried Pinterest? Would love to know your thoughts.

Amber was born and raised on St. Thomas in the beautiful Virgin Islands.  As a resident of the island, her and her husband Mike, work side by side at Blue Sky Ceremony to help make every bride’s wedding day dreams come true.   

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Why Your Wedding Business Might Not Need To Be On All Social Platforms

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Focus

Finding the right fit for your business in Social media can be a bit confusing. A lot of people are pushing for businesses to be involved on all the social platforms, but is that really right for your wedding business?

One of the most crucial parts of social media is being able to keep up with it and post regular updates while making sure you are social with your followers. When you are a small business it really isn’t very practical to expect that you will be able to keep up with all platforms.

It is much better to pick one or two social media platforms and just stick with that unless you have a marketing department that can keep up with everything for you. To find out which platforms would be the best fit for your business make sure to check out the article by Jen Williams. What do you think? Are you able to keep up with your social media marketing?

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Why A Wedding Business Needs To Be Chatty On Facebook

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Women_Talking

There is more to social media than meets the eye. At least that is true when it comes to wedding marketing. Pronet Advertising makes a good point in their article that people don’t want to be talked at on their social media platforms. They want to talk with people and businesses.

A lot of businesses miss this and simply use it like traditional marketing. I can tell you from personal experience as a user of Facebook that business who talk at me loose me as a follower in about a week or two. The whole purpose of social media is to be social. Yes, we all want tips and tricks, but we also want to engage with the company.

A good place to get a feel for this is to follow a couple of your favorite musicians (preferable big name musicians) for a while. Case in point is Michael Buble. His fan page gets a ton of activity, and his marketing team used that page to create a huge buzz leading up to the release of his Christmas album. Be chatty and personable and the interaction with your page should increase, which triggers more interest in your business.

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Why Social Media Marketing Is A Gold Mine

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Brides

Have you ever wondered why social media is so important? I mean there are the obvious reasons of marketing to reach brides who would never find you otherwise, but why is it that marketers everywhere are pushing for businesses to focus major marketing efforts on these sites?

The answer is in the statistics. Wedding Wire Pros has a great article where they sum up the stats so that all of us can understand them. It isn’t just because people are online shopping and talking with friends. You need to focus a large chunk of your wedding marketing efforts on social media because that is where the people are. Literally. You could never hope to reach as many people in your town or city as you have the potential of reaching online. What do you think?

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How To Turn Social Media Marketing Into Income

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moneyIf you’re like most of us you’ve been marketing away, but when was the last time that you checked into whether that marketing was actually turning an income, and if it is, what tactics are the ones working? After all, you aren’t marketing for the purpose of marketing, you’re marketing to earn money and build a successful business.

Stephanie Padovani makes some good points in her article on Team Wedding. First off: don’t mix your personal social media profiles with your business profiles. While you’re at it, make sure that you are telling interested clients information that they want to know about. If they aren’t interested in your information, they aren’t going to be interested in your business. These may seem like basic principles, but they are some of the foundational concepts that determine the success or failure of a business.

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Social Media and Weddings

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Bride_On_CameraThere is no question that a lot of people love social media. That said some people love it a bit too much. So how do you reach these people, and market wedding ideas to them that mesh with the fact that they may be spending hours a day online? 

Amy-Mae Elliott recommends mixing it up past the point of slide presentations, and DJ’s and moving into using that virtual world to add an extra pop and flavor on the wedding day. Why not offer the option of streaming the wedding live so those who can’t attend can be in on the day? Or even better have a website where guests can upload their pictures throughout the reception and have them create the photo presentation that is being shown?  For more ideas read Amy-Mae’s exciting article!

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