There Is No “Resting On Your Laurels” As An Entrepreneur

One reason that people quite their day jobs and start their own business is because they are sick of the 9-5 game. Everyone knows how things work at most jobs. You show up on time, clock in, get the priorities done, talk to co-workers, and watch the clock waiting for the day to end. Entrepreneurs don’t have that luxury which is actually a good thing.

When you treat your business like a normal 9-5 job you have a much higher probability to long term failure with your business. Why is that you ask? Because running a small business and being an entrepreneur is like sports says Brandon Steiner in his awesome article on Young Entrepreneur. If you start getting ahead and think that means you can relax you will end up losing focus and find yourself falling behind and unable to catch up when it really counts.

Running your own business means that you aren’t going to be watching the clock just putting in your time. Instead you have to stay a step ahead of your competition, not letting anything slip through the cracks. This isn’t a bad thing. In fact having to stay on top of things all the time can be exhilarating, making you excited to come back day after day watching your progress and success as your business grows.  What do you think? Is running your wedding business exhilarating?

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To Get Things Done Right Use The Right Tools For Your Wedding Business

It never fails, at least once a week I hit something that makes me think “there’s got to be a tool out there that would help me do this faster.” Well guess what. While technology is continuously evolving there usually is something out there that will help you with whatever it is you need help with.

Wedding business tools are great for saving time. You just have to make sure you are getting the right one. Just like a small farm uses different equipment than a large farm, a small business doesn’t need to invest in a piece of software that does a million things more than they need. They need a tool that does what they need done in the right way. Jenny Blake has a great list on her website of tools that help you get things done in your business. Do you know of tools that help you with your wedding business? If so share below! 

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Why You Need Small Goals In Order To Reach The Big Goal

Every business has in their mind that moment. You know the one. That moment that you know you’ve succeeded and made it in business. While goals are good, it’s also good to realize that you need a bigger dream to go after once you’ve made it to that point. On top of that Steve Gadlin points out in the article written by Shawn Graham that you have to be prepared to fail. This gives you the humility to go forward and appeal to both brides and potential investors.

So how do you reach that first moment of knowing that you’ve made it? First you need to cut your goals into bite size bits. Smaller goals motivate you to move towards the bigger goal faster because it makes you realize the progress you are making. Building a wedding business takes time. No one makes it over night, or even in a couple of months. If you’re going to make it as a wedding business you are in it for the long haul, not the short fix. What do you think?

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The Surprising Secret to Getting Unstuck

 

 

Couple_In_FairgroundWhere are you stuck?

A few weeks I “met” a woman online who had a dream of starting up a blog. Her fear was that she doesn’t know how to do it, that no one would listen to her, that she wouldn’t be any good at it…you know those voices that tell us why we can’t or shouldn’t.

I invited her to email me, since I’ve been blogging since 2004 for our multiple businesses, hopefully to inspire her and offer some advice.

No sooner was the introduction made that I had a looooooong email in my inbox. She explained her vision for the blog and how it would blend with her business.

I emailed back my encouragement, shared my experience, and even gave her five steps she could take right now to get started. Based on her initial enthusiastic email, I expected a quick response.

Nothing.

What happened to this woman who was so excited to meet someone who could share her dream and support her on the way? She disappeared.

Then I realized where I went wrong.

I gave her a list of actions that to me were so simple. I’ve been blogging for years and can set up a blog in literally five minutes. But for her, that actions I’d suggested were absolutely overwhelming, so overwhelming that she couldn’t even respond.

Brain Intervention

There’s a tricky little part of our brain called the amygdala. It’s job is to react to our environment to prevent us from potential harm. It’s responsible for that fight, flight or freeze response in the face of danger, and it’s totally unconscious.

Over the years, the amygdala remembers everything you’ve felt, saw and heard each time you had a painful experience. Even the slightest hint of that experience translates as a flashing Danger sign, triggering a fight, flight or freeze reaction.

Here’s the problem: when we want something, I mean REALLY want something with our whole heart, the actions we’ll need to take to make it happen can be so traumatic that it triggers that amygdala response. We freeze, we run, or we start attacking everything in sight.

That’s what happened with this woman. She got so freaked out by my suggested actions that she froze. Her brain unconsciously registered, “Danger, Will Robinson!” and she ended the communication.

So if our amygdala gets triggered by what we want, how can we ever hope to accomplish anything? We can’t exactly get much done when we’re frozen like a block of ice or running the opposite direction.

Enter a Japanese concept known as kaizen.

Turning Japanese

Kaizen is a Japanese philosophy for making small, incremental improvements. It works by building momentum with actions so ridiculously small that they completely bypass that amygdala “danger” response.

For example, if the big item on your To Do List is cleaning your office, and every time you look at the heap of unread magazines, client files and paperwork you just want to RUN, you wouldn’t take an action like “Clean Office” or even “Clean Desk.” That’s way too overwhelming.

Using the philosophy of kaizen, you’d start with a ridiculously small task, like picking up a paper clip off your desk.

Or if your goal is to run a marathon, you might start by taking a brisk walk around the block.

These actions are so tiny that they completely fly under the amygdala’s radar. You start moving towards that big, scary goal without kicking in that danger response. As a result, you actually end up getting something done.

When you’re not moving, you’re stuck. The only way to get unstuck is to get moving, but those Obstacles in your way that trigger that amygdala response keep you stuck in place.

You need to psyche out your amygdala by taking an action so small that it doesn’t register as a threat. Picking up a paper clip is easy. A walk around the block, a piece of cake.

Before you know it, you’ve started to build up a little something called MOMENTUM. That’s movement. And as our friend Newton said…
An object in motion stays in motion, while an object at rest…well, it stays glued to the couch noshing on potato chips.

Getting What You Want

So the key to getting what you want is taking ONE very small, harmless action. Right now. Today.

Pick something you want. Come on, work with me here! Pick something you want to do, or something you’ve been dreading for a long time.

What’s a ridiculously small action that will take you one millimeter closer to doing it? Something really, really easy.

It might be:

  • Googling something.
  • Sending an email.
  • Giving your kid a hug.
  • Finding the phone number of that wedding vendor you’ve been meaning to call.

Whatever it is, do it today. Tomorrow, pick another teeny, tiny action. Then another and another, building momentum until you arrive at your destination.

You know what to do. Now go do it and show the world what you’ve got.

What’s YOUR ridiculously small action? It might even be leaving a comment below about what you’re going to do next… :)

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How To Avoid Failure In Your Wedding Business

 

beach-kissIt’s been said that failure is easy, but success, that is what is hard. It might not seem like this is true, but as anyone who has found true success can tell you, getting there took a lot of hard work. In fact when it comes to business there are two main factors for failure, not being cut out for the job, and more often than that it is simply a matter of the entrepreneur not sticking with it and doing what it took to make their business a success.

In his article Ashkan Karbasfrooshan points out yet another important factor to building a successful business: timing. Timing in your business, from when you start it to when you launch new products isn’t just a gamble. In fact if you gamble with timing you are very likely to fail. Timing is a matter of strategy. You have to watch wedding industry trends and figure out when the best time is to move forward. Rule of thumb in building a wedding business: don’t re-create the wheel. Pay attention to the market, and take a cue from other successful wedding businesses. What is your biggest hindrance right now to being more successful in business and how can you overcome it?

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Why You Must Understand Your Past To Be Successful

 

Wedding_PlannerEveryone wants to be a success. Whether they are trying to be successful in their own lives, with their family, or business, they want to be a success. So why do so few people really consider themselves successful? According to Robert S. Kaplan’s article it because they have background stories of failure which they allow to control their current ability to reach success.

Think about it. If you had a really bad experience with selling you might think that you can’t sell. Or if you had a family member chew you out for being a dreamer, it might be the thing holding you back from integrating new ideas into your marketing. The truth is that if you can figure out what the trigger is that is holding you back from doing what you know needs done you will not only feel better about yourself, you will be able to reach success in your wedding business. What do you think? Is there something holding you back from reaching your goals?

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Why Resistance Is Good And Moves Your Wedding Business Forward To Success

 

Thumbs_UpWedding businesses trying to move forward right now have a lot of resistance that they have to fight through. But that is true of any business no matter the size or how old it is. Resistance to forward movement shouldn’t be something that discourages you. In fact you should take it as a sign that you are headed in the right direction.

No matter what you do there are going to issues that you have to deal with. It can be an issue of having trouble with your income being temporary less while you increase your marketing, or something as small as trying a new photography technique that doesn’t turn out right at first. Fighting through these issues is the very thing that brings you through to the other side, more successful than you were before. As Pamela Slim reminds business owners in her video when you experience resistance it is the time to gain speed and push full steam ahead in order to make the breakthrough in your business. What do you think?

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How To Deal With Discouragement When Things Go Wrong

 

Thumbs_Up_GroomKeeping a positive outlook on your business can be tough at times. When thing after thing goes wrong keeping upbeat seems impossible. But as Josh Spaulding points out on his blog, being positive is the very thing that keeps you on track to building a successful wedding business.

Discouragement is something that everyone battles. The thing is to realize what is going right, and give yourself the time to take a break and think for a few minutes after something has gone wrong. This gives you the time to react to what happened, and think through what needs to happen to get everything back on track. Don’t let discouragement keep you from building a successful business. You have the potential to get there; you just have to stick with it till you get there. How do you battle discouragement in your business?

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How To Deal With Fear To Build A Successful Business

 

StressedFear is the great equalizer. It is what keeps you from building a successful business and reaching the top. This is something that history has shown over and over. If you control people through fear, no one will challenge you. Now we aren’t talking about taking over the world here, but when you build a business you are creating a place for yourself and your business that never existed before.

Dealing with fear can be difficult, but not impossible. Think about what the things are which are holding you back in your business. Often the reason that you haven’t taken the next critical step in building a successful business is because you are allowing doubt to creep in. Realize that building a business is always risky, but it is doing the very things that you are afraid of that will make all the difference between a middle of the road wedding business, and a successful wedding business.

Instead of allowing yourself to be frozen in place unable to move forward take time to think through what the reasons are behind the fear. Are they legitimate fears that need to be dealt with by putting safe guards in place before moving forward? Instead of being afraid of fear, you need to learn how to deal with the fear to turn it to your advantage to reach success. Make sure to read the article by Nellie Akalp for tips on dealing with fear in building a business. What do you think?

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How Money You Make Can Make You Happy

 

irresistible-womanYou are focusing right now on building your wedding business which most likely has an end goal about making x amount of money. It is easy to get so caught up with that goal that you don’t take the time to think of what you will do with that money once you have it. Are you planning on taking amazing vacations and being able to buy a house, etc.? That is great! Having those end goals keep you motivated and moving in the right direction with your business.

There is just one more thing to think about. Money doesn’t mean happiness. In fact an article on PSY Blog cites some conclusive evidence proving that having money, and spending money will never make you as happy as giving it away. Does this mean you should not plan on spending the money that you make? Of course not! What it does mean is that having a pet charity, or cause that you care about and giving money to them is conducive to your own happiness. In a way it completes the circle. Just like everything else in life you have to both give and receive in order to be truly happy. What do you think?

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