How You Can Use Pictures To Boost Your SEO

Did you know that your image on your wedding business website can actually help boost your SEO on your website? Yep, it’s true. You’ve seen people who do this if you ever did a Google Image search and got results. If you are a photographer and don’t want your image available to the public to copy there are ways to do that and still show up in the Google Image search results.

How does this help your business you ask? First of all, anything that you can do to rank well on a Google search boosts your overall ranking with Google. From a strictly consumer viewpoint however images hold power. In fact right now there really isn’t anything much more powerful to sell a bride on your business than pictures. Pictures tell a bride more in less space than you could write on many pages of your website. They tell her exactly what your style is, the quality of your work, and give her a clue of how comfortable she will be with you. Brides aren’t super thrilled at picking up the phone and calling a business unless they have a stronger indication that they might actually like what you have to offer. Pictures speak volumes. For tips on how to optimize your images for Google check out this article by Lawrence on his website tofurious.

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

If You Have Great Content What About Your Design? Don’t Lose Brides Due To A Layout Flub.

Crafting a great article is quite similar to writing any great content online, regardless if it’s used as an article, a website “about” page, or sales copy. Every aspect of both the writing and layout needs to be optimized to draw the reader in. If you can’t draw someone in with interesting content, you aren’t going to land the sale.

But interesting content is just the beginning of the battle. The layout of your wedding business website  is just as critical as it determines how easy the content is to read, and whether the layout enables the ability to interact with the content. For some great layout tips make sure to read Ginny Soskey’s article on the subject.

Another critical part of any website layout is to make sure that it easily points to your contact information or sales page. Without that information easily attainable you will lose brides just because they didn’t take the time to go to your contact page. Remember, everything you write is both being written to tell a bride about your business and to convince her that she needs to contact you, not your competition. Make sure that once she’s convinced she can actually contact you easily. Don’t make her jump through any hoops. 

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

How To Customize A Facebook Page

 

Working_At_ComputerThere are a lot of layers to what you can do with a Facebook page. You can keep it simple, or you can add all the bells and whistles and make your page sparkle, driving traffic and leads to your main wedding website.

One of marketer’s favorite ways to do this used to be by creating a custom tab landing page and requiring people to like their page before gaining access to the content. While the first is no longer an option you can still set the mood with your cover photo welcoming people to your page as soon as they Like it. These two things work together like magic.

The Cover photo enables you to give your Facebook page a custom flair, exposing people to your brand image. If you add a requirement for brides to like your page before they can access the content it boosts the number of likes, and therefore your Facebook audience. For details on how to set up your page so that brides have to like your page in order to see your content in the new Facebook Timeline format check out this informative article by R.J. LaCount. What do you think?

Photo Credit

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.