How To Easily Do A YouTube Video For Your Wedding Business Blog

 

Woman_On_LaptopCreating a video for your wedding business blog isn’t that hard. I know, it sounds like a time consuming process. Perhaps if you had to make your video like a movie shown on the big screen it would be, but the expectation for videos on blogs, especially those hosted on YouTube are a bit lower. The reason for doing a video in the first place is to mix things up and keep your audience of potential brides interested in your content, and therefore your business.

One of the absolutely easiest video formats is to do a screen capture or slideshow video. This means that the quality of the visual will be extremely high, your face doesn’t have to appear on the screen, and all you have to do is figure out what you want to say, and record your voice over the content. Gregory Ciotti does a great job in his article explaining the basics of the three main types of video formats used for blogs so check it out! Have you tried using video yet and if so how is the reaction from your audience?

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A Tip About YouTube Marketing

 

Shooting_VideoWhen it comes to YouTube there is a lot of myth and a small amount of truth connected to marketing there. If you want there to be a possibility of new brides learning about your wedding business through your videos however, hosting them on YouTube is your best bet.

Matthew Toren has written a great article with some of the basics about YouTube used for marketing that is a must read. One of his points is that YouTube is like the Google search engine in that it is keyword based. It doesn’t matter if you’ve come up with the catchiest title in the world, if it doesn’t include your keywords, and isn’t targeted for your market in its description there is no way anyone is finding it.

If you haven’t done any videos for your business yet you need to re-think your strategy. Video has the capability of capturing your viewers interest and emotion whether it’s a how to video, and tiny business introduction video, or a video shot at a recent wedding showing off your handiwork. Many of those can be loaded onto YouTube and then embedded on your website, shared in a newsletter and used for promotional purposes almost anywhere. Just remember to check out YouTube’s video guidelines before posting anything. What do you think? Have you used YouTube for marketing your wedding business and seen any good results from doing so?

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