Urgent Pinterest Update for Wedding Pros

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Just last week Pinterest introduced a new feature you need to know about: Pinterest business accounts.

While there really aren’t any benefits to having a “business” account versus a “personal” one right now, if you’re already using your Pinterest account for your business, you need to convert it to a business account as soon as possible.

Here’s why:

Pinterest updated their terms of service to now require that any account being used for commercial purposes must be a business account.

That means, just like with Facebook, that if you’re using your personal account for business purposes, they can shut you down. It’s not likely they’re going to do that any time soon…it wouldn’t be very fair since they just made the announcement…but if you value your Pinterest account, I’d say it’s better safe than sorry.

How to Convert to a Pinterest Business Account

  1. Go to this link and login to your Pinterest account.
  2. Follow the instructions to fill in your company name and type of business.
  3. Hit “save” and you’re all set!

Keep your eyes on Pinterest for what comes next. The stats report (depending on the source) that 80-97% of Pinterest users are women, and wedding planning is one of the top uses for Pinterest.

The brides are there, and with the new addition of Pinterest business accounts, it’s likely that you’ll be able to purchase advertising or perhaps even “sponsored pins” in the future to promote your wedding business even more effectively.

I’m dying to know… Are you using Pinterest for your wedding business? What do you think about it?

If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.

Filed Under: Advertising, Bridal Marketing, Home Page, Leads & Traffic, Mobile Marketing, Pinterest, Social Media Tips, Wedding Websites Tagged With: , , , , , , , , ,

Pinterest. It’s Where Your Brides Are. Get Used to It! Here’s How.

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by Amber Ambrose, Destination Wedding Planner, Blue Sky Ceremony

According to a recent survey 83% of women polled trust Pinterest over Facebook and Twitter. The social media landscape is changing, again, are you ready? If you just sighed out loud and said no, then this quick how-to guide on Pinterest will help you get ready. Warning: Pinterest is very addictive.

What is Pinterest?

Pinterest is a pin board-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pin boards for inspiration, ‘re-pin’
images to their own collections or ‘like’ photos. 

How Are Your Brides Using It?

Once they set up an account, through connecting to Facebook or Twitter, brides can set up pin-boards. These can be used to organize dress styles, invitation ideas, decoration suggestions, and even locations for honeymoons. This method
is done uniquely through posting images.

For example, if a bride saw a dress on a website she doesn’t want to forget, she will click Add Pin, put in the link and it will upload the image for her to any board she selects. This method helps brides conceptualize what her wedding will look like before the big day in an organized efficient manner.

Another great way that brides use Pinterest is to research new ideas through the search bar on the top left of the page. They can search on anything, and I mean anything. For example they could put in purple wedding shoes, click search, and over 300 different styles of purple wedding shoes will pop up. Then she can re-pin this idea to her own board.

How You Can Use Pinterest

It’s always important to be a resource to your customer. One suggestion is to set up different boards for different wedding themes. On each board, post images from the weddings you have helped with, linking back to your website. This
will not only help get a bride to your website but will provide you website with incredible link-backs, pushing you further up the SEO chain.

And one final suggestion is to use this tool to help your bride visualize her wedding. Set up a new board for each bride you are about to cater to. Then you two can sit down, post ideas together, and weed out what she likes and doesn’t
like.

Have you jumped the hurdle and tried Pinterest? Would love to know your thoughts.

Amber was born and raised on St. Thomas in the beautiful Virgin Islands.  As a resident of the island, her and her husband Mike, work side by side at Blue Sky Ceremony to help make every bride’s wedding day dreams come true.   

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Filed Under: Attracting Ideal Clients, Bridal Marketing, Home Page, Leads & Traffic, Pinterest, Social Media Tips Tagged With: , , , , ,

Ways to Use Pinterest For A Wedding Business

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Pinterest_RedPinterest is a social media platform. That said, as you probably already know, it is very, very different from anything else out there. The whole point of it is to be visual and artistic. It is more of a place to get ideas and make recommendations for products, recipes and more than a place to chat with others.

Using Pinterest for a wedding business is a bit complicated. They are still working on how to keep people from sharing content that they don’t have rights to and much more according to the article by Christine Lagorio. One of the easiest ways to help this is to watermark every single item you post and include a link to your website or product in the description (which is shared each time someone pins it).

So what can you do with Pinterest to make it work for your wedding business? You can have a board showing weddings you’ve done, use it to show your products, even create boards which show ideas for planning a wedding, color schemes and more. The question is: are you using Pinterest and if so how is it working, and if not, what are your reasons for staying away from using the platform?

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Why You Should Consider Using Pinterest

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PinterestI’ll be honest; I wasn’t a huge fan of Pinterest when it came out. It seemed like a waste of time, and I wasn’t sure what the benefit would be. However many of my friends dove in ecstatically and began extensive pin boards to plan parties, re-decorate rooms and more.

The problem with Pinterest for a wedding business is that you have very little control over your images. They can, and most likely will, go viral. Is this a problem? It could be, but if you make sure that your image is watermarked, and includes a link to your website and price if it’s an image of a product, then the potential of gaining more business increases by a lot. After all, we all have heard the stories of people who made it big because of going viral on YouTube. On Pinterest the potential of making sales is much, much larger.

Laurie points out that there are legitimate concerns to pining on Pinterest in her article on PhotoPreneur, but you have more control than you might have realized. Take the time to look into Pinterest and consider the pros and cons of using it for your business rather than just dismissing the entire concept. What do you think? Is Pinterest something that you would use for your wedding business?

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