Over the last few years the look of marketing has drastically changed. People have gone from using phone books and listening to radio and TV ads and have switched to checking out websites and looking up companies on Facebook. It’s not that TV, radio ads and phone book listings are irrelevant, the actual issue is that the majority of consumers expect your business to be active online, and if you aren’t it can be a huge red flag to potential customers.
The movement behind the switch in expectations: The truth is that once Amazon really caught on people got used to finding out in-depth information and reviews in an easy to find format. They want to know what you are about, and what other people think of you. They can’t find this out in an ad directly from you. On top of that, reviews and information online tends to be written in a much more interesting format. People don’t want to just take your word for it; they want to know they are making the best decision possible.
So why do brides expect to see you on Facebook? In part it’s because in the last year wedding businesses have started to get the picture that people want to see actual images of their products. Facebook is a no pressure, easy to navigate place where brides can check out your work while they are catching up on the news with friends and family. Essentially you are putting your wedding business on Facebook in the same place where brides hang out. To find out more about current stats on consumers on Facebook check out this interesting article by Sarah Love. What do you think?
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There was a time when the best kept secret of Facebook pages was the fact that you could set up a custom tab with an opt-in form to your newsletter and set it as your default landing page. Businesses loved this as it boosted their fan base, and built their list at the same time.
There are a lot of layers to what you can do with a Facebook page. You can keep it simple, or you can add all the bells and whistles and make your page sparkle, driving traffic and leads to your main wedding website.
There is a lot more to setting up a Facebook business page than meets the eye. It is easy, you just have to know exactly what you are doing to have you page jump out at the potential lead who Likes your page.
If you are working on getting more Likes to your Facebook Fan page there is more incentive now than ever before. Right now Facebook is running a contest which ends April 1 to give 10 small businesses $10,000 for getting the most new Likes. Make sure to read the 
For some people Facebook marketing is easy. They seem to know all the basics and have great Facebook fan pages. The reality is that they either hired an expert to help them set everything up, or they have gone through a ton of training.
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