Celebrity and Royal Weddings: Beautiful Or Too Much?

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Getting paid big bucks for a high end wedding is wonderful. However any time there is a royal wedding in the world you have to wonder if there is such a thing as, well, too high end. I would assume that the wedding vendors for a royal wedding would make a killing, but at the same time the pressure to be perfect would be intense. Check out this article on Forbes by Cecilia Rodriguez to learn more about the cost of the upcoming wedding of the Grand Duke of Luxembourg and Countess Stephanie Marie Claudine Christine de Lannoy.

The style of a royal wedding tends to have a certain look: classic, over the top, with lots, and lots of flowers. A celebrity wedding on the other hand can be almost anything in the luxury category of weddings. Sometimes they are beautiful, sometimes they are over the top, and sometimes they are just plain weird.

Anytime you have a celebrity wedding it definitely boosts your credibility as a wedding vendor and makes you a business of interest for many different types of brides. You definitely want to get the permission of the celebrity couple to share pictures and information about their wedding. While they may have limitations to what, and when you can share the information, you don’t want to let it just be another wedding. What do you think? Would you do a royal wedding if offered the chance, and how would you make it help boost business?

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Why Your Wedding Business Can’t Survive Without “Buzz”

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Creating buzz is something that the big names do well, no matter what industry they are in. “Buzz” can be summed up as something that people get excited about and spread the information by word of mouth. An event with lots of buzz is the thing that everyone and their brother is talking about.

The reason this is important is because if you can create major buzz about your wedding business and then carry through on delivering what everyone is excited about you are going to be loved by brides all over. So how do you create buzz you ask? By creating an event, product, or wedding package that people have to love. Usually it is something that happens only once, is only available for a short time, and has the ability to catch the notice and interest of most people.

A super simple way to create buzz is by writing articles that generate a ton of interest. It’s not easy to do, but the long term benefits are huge. Pricilla’s of Boston was successful for decades due to the number of celebrities they created wedding dresses for, and when that celebrity status died away, so did the business. Never underestimate the power of word of mouth in creating long term success in business. For more information on ways to create buzz and track the results make sure to check out this article by Mark Schaefer. 

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Getting Facebook Marketing To Actually Work In Attracting Brides

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A wedding business getting tired of attempting Facebook marketing isn’t new. In fact local wedding businesses struggle a lot to make Facebook marketing work. That doesn’t mean that you should give up, or that it won’t work. It just means you have to know what to do to see results.

Stephanie Padovani’s guest blog on Mobile Beat does a great job in summing up what you need to do to succeed. It isn’t enough to be on Facebook, you’ve got to be in the right places, and you’ve got to build relationships. Relationship building for the sake of marketing isn’t a new idea, but it is one that many businesses struggle in applying online. The reality is that marketing on a social platform like Facebook is the same as marketing anywhere else in person. Build a relationship. Provide valuable information, and turn your marketing efforts around so that they actually work. What do you think? 

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Why A Wedding Business Should Consider Creating An Infographic

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 It should be a no brainer by now to realize that brides are very visually oriented. They love to look at pictures, and a wedding business’s images are their main way to capture and hold a brides interest. There is more that you can do with image however than just post them on your website or on social media.

Kathy DalPra of Bride Appeal points out that doing a helpful infographic utilizing both images and information is a beneficial marketing tactic for wedding businesses. Make sure to check out her article to learn more about how to put together an infographic.

So what is it? A wedding infographic is a type of chart that includes the critical information and statistics on a certain subject. It’s precise, covers all the main points, is visually interesting and is easy to understand. A wedding business could use an infographic to cover the basics of their business, pointers to booking a wedding business, types of weddings, pricing, the ideas are endless. What do you think? Would an infographic be something worth trying? 

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Discovering The World Of Guest Blogging About Weddings

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There really is no better way to increase interest in your wedding business website than to guest blog on someone else’s website. A guest blog is where you write an article about something of interest for another website. For instance, a wedding business owner would write something interesting about weddings such as how to hire a photographer, or wedding bloopers you should avoid. A guest blog article is not a place where you spend the entire time pushing your business. You simply write about weddings in a way that will benefit both the blog owner and your business. You will include information about yourself and your business including a link back to your website at the end of the article in an “about the author” blurb.

The perks of guest blogging come from the fact that it creates an in-bound link back to your site, sets you up as an expert in the wedding industry, and tells Google that they need to take notice of your business. Successful online marketing is dependent on businesses creating solid relationships with others online. It is what gives a business the backbone behind all their other marketing efforts and makes their marketing much more successful. The more places you are online, the more likely it is for brides to find you, and take your business into serious consideration. If you want to try your hand at guest blogging check out this article by Terra Dawn on Bridal Tweet for an in-depth break down of where to get started and what you have to do. 

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The Importance Of Research Before Marketing

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I’ve come to realize that there are two types of marketers. Those who come up with an idea and throw money at it hoping it will work, and those who do their research before starting a marketing campaign and see good results. If you are having trouble seeing any results from your efforts in bridal marketing it is probably because you didn’t do enough research on the exact method and whether it would work for your market.

The reality is that different types of marketing work for different types of people and they work differently in different areas of the country. Of course there are general ways to market that typically work, but you still have to tweak it to your audience. For instance, bridal shows might work great in New York, but they are a complete waste of time and money in my area of Colorado.

When you come up with a new way to try and attract more bridal leads take the time to find out what people in your area are saying about that method. If it’s a new method of marketing that works great in other areas of the country and hasn’t been tried in your area then you should probably give it a go. On the other hand if you notice that there aren’t a lot of vendors at your local bridal show, take time to find out the typical attendance before jumping on the band wagon. Brian McGovern posts a great video by David Ogilvy on his website that was ahead of its time in pointing out the differences in marketing and the importance of research. What do you think? 

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Timing Is Everything For Success In Social Media

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Making social media work for a wedding business can be tricky. The very first hurdle you have to cross is creating content that draws brides in and encourages interaction. The next hurdle is a simple matter of math. Timing is everything when it comes to posting anything online even if it is something interesting. If you want to see an increase in interest and interaction you have to post something at the right time of day and according to an article on bitly blog that time of day depends on the social media platform you are using.

So why is time so important? Social media reaches a huge audience. Most of that audience works, which means there ends up being a pattern of when they are online and when they are actually working, or spending time with friends and family. While companies complain about employees checking Facebook in the middle of the day, that doesn’t mean it’s going to stop. This gives you are great opportunity to reach brides when they are bored and are doing some wedding research on the sly. Make sure to check out the article on bitly blog to learn more about the best times to post on social media! 

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Effectively Marketing to Today’s Bride

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When you think of what brides were like 30 or so years ago and then compare them to the brides of today there are some major definable differences. One of the first things that stands out is how they shop for their wedding. It used to be that brides would go window shopping and plan their weddings based on the businesses available in their town. Of course there were some who would also go to the nearest big city as well.

Today’s bride will usually start searching online. In fact search is the key word here. Even if she doesn’t have a clue of what she wants she will start searching for ideas as soon as there is any possibility that she will be getting married. With the advent of Pinterest a brides search for ideas has become much more public and obvious. According to Michael Schrage’s article this consumer action to search endlessly is a direct result of Google.

When you build your website, or do any marketing you have to keep the fact that today’s bride is a searcher at the front of your mind. If she’s searching online she want’s ideas and pictures. She wants to know more about your business than just what you do and how to contact you. Basically you have to sell brides the artistic vision behind your business, not just the fact that she needs a wedding dress or photographer. Gaining a bride as a client means that you have convinced her that you can do her wedding better than anyone else out there. That she needs YOU. What do you think?

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A Different View On Twitter Marketing for Wedding Businesses

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Twitter marketing has never been easy for small businesses. The reason behind this is because selling something because of Twitter is extremely difficult and time consuming. That doesn’t mean that Twitter isn’t useful for marketing in its own way.

When you have a small wedding business you have to view Twitter as a way to build brand awareness and share information. In fact that really is what Twitter is about. Cooking companies use Twitter to share recipes, speakers use it to inform their followers of where they will be speaking, and coaching companies use it to inform followers of upcoming events and webinars. I’m sure right about now you’re thinking “that’s great, but how does it help my business?”

Michael Stelzner and Brian Solis talk about exactly this in their telecast. The most important thing of all is to realize the importance of brand exposure. Twitter is a great way to build an active community of brides and their friends where you can share advice. You may or may not make a sale directly through Twitter, but it will help build your SEO, build brand awareness, and a plugin on your website showing your Twitter stream will generate more interest from brides who visit your site directly. What do you think?

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Why You Want To Use Facebook Promoted Posts

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With every program out there you have the option of just using the basics, or using the program to the max. Facebook is no different. One of the easy to overlook perks you have access to on your Facebook wedding business page is promoted posts.

What are these? Well as Lawrence Chan points out on his blog, essentially they are the regular posts or updates which you posted and then marked as “promoted.” Once the post has been promoted it will show up in the news feed of your followers in the same mix as their friends updates. Why this is important to you as a wedding business owner is that it increases exposure to your Facebook business page, and therefore to your business. Brides will “Like” a lot of wedding businesses while they are planning a wedding and promoting your posts is a way to keep your company in front of her as a viable option. Have you used Facebook promoted posts and seen an increase of interest in your page?

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