Marketing online has some strong similarities to regular marketing. You have to connect to your audience. Instead of thinking about what words describe your wedding business and using those as your keywords, think about what words couples actually use in describing their wedding.
This concept is crucial. When people perform searches they do them based on instinct. If they want a wedding photographer they will probably include the name of their town and state in the search, and may even include a describing word for the type of photography they are looking for. For instance, a modern bride looking for a photographer who will take edgy photos will probably do a search accordingly. If you need some ideas on great describing words to use for your website and articles check out the article by Shane McMurray.
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