The Bad News About Bridal Business Follow Up

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Is your follow up driving brides away?

When we surveyed our wedding vendor friends and clients in preparation for the Automatic Expert System free video series, I was surprised at one of the popular questions that came in…

How often should I follow up without being “pushy?”

We all hate getting sold to, so why would we want to do that to someone else?

The Bad News

Many wedding vendors let the fear of being “pushy” keep them from following up the 5-12 times it takes to actually book the wedding. If you only take one thing from the articles and videos we’ve been sharing, take this…

Lack of follow up and poor follow up = Loss of money for your wedding business.

The Good News

You CAN follow up frequently without being “pushy” and driving brides away with a sales pitch. The answer is to quit selling and start helping instead.

When your goal is to book the wedding, you naturally put on your “sales” hat. You start giving a sales pitch, and that sales pitch is a turn off to brides and grooms. Yes, it’s “pushy.”

What you need to do is focus on HELPING the bride instead.

The goal of each interaction with the bride should be to leave her better off…even if she never books you.

The Automatic Expert System is built on this principle. You can follow up as many times as you want without being pushy as long as you’re helping her.

To accomplish this, make sure your follow up is 75% “give” (that’s the helping part) and 25% “take” (that’s the selling part.)

Even the selling part is subtle. It’s more like, “Want more help? Do this…” It’s that powerful call to action that leads them directly to the booking.

This is completely different than the way most wedding vendors follow up, and it’s much more effective. It’s what makes the Automatic Expert System so powerful.

Become the trusted expert and friend first through that automatic follow up. Then the selling part is completely natural. No “pushiness” required. 

We’re sharing more of our most successful follow up strategies and tips in a series of new videos just for wedding businesses. Watch this video to learn more…

“Enter Your Name and Email Below to Learn “The 10 Fatal Follow Up Myths of Wedding Vendors” Right Now!”


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The Four Golden Rules of Wedding Business Follow Up

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How many times do you follow up your wedding leads?

The very sad truth is that most wedding vendors follow up only once…and sometimes not at all!…and even that follow up happens more than 24 hours after the lead rolls in.

Want to boost your wedding bookings without adding any extra marketing or advertising expenses? Follow the 4 Golden Rules of Follow Up.

The 4 Golden Rules of Follow Up:

  1. Follow Up Fast.
  2. Follow Up Frequently.
  3. Follow Up With Multiple Methods.
  4. Follow Up Creatively.

Let’s look at these individually…

Golden Rule #1 – Follow Up Fast.

He who follows up the fastest gets the booking. It demonstrates professionalism, availability and reliability…all of which is very important to the bride.

Studies show that the best time to follow up is WITHIN 5 MINUTES. Waiting even one hour decreases your likelihood of contacting the bride or groom by 21 times.

Golden Rule #2 – Follow Up Frequently.

If you aren’t following up at least 5 times, you are missing out on 80% of your potential bookings!

This is because most sales are not made until the 5th to 12th contact. (Kellogg School of Management)

Golden Rule #3 – Follow Up With Multiple Methods.

Brides and grooms may ignore your email, or it may get stuck in spam.

But if you also follow up with a direct mail piece (that’s good for good old-fashioned snail mail), a friendly telephone call, and they see your ad on Facebook, there’s a good chance that at least ONE of those methods is going to reach them.

When you follow up in multiple mediums, each exposure makes an impression on the couple, and you increase the chances of a response exponentially.

Golden Rule #4 – Follow Up Creatively.

One of the biggest mistakes wedding vendors make with their follow up…besides not following up at all…is following up exactly like everyone else.

If you want the bride or groom to respond, your follow up must be:

  • Attention getting.
  • Interesting.
  • Include a compelling call to action that earns the response.

That’s right; you have to EARN a response. If you want the bride to actually respond to your feedback, you’ve got to give her a very good reason to contact you.

We’re sharing more of our most successful follow up strategies and tips in a series of new videos just for wedding businesses. Watch this video to learn more…

“Enter Your Name and Email Below to Learn “The 10 Fatal Follow Up Myths of Wedding Vendors” Right Now!”

 




 

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How To Use Follow-Up Emails To Turn Brides From Leads To Clients

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ConsultationOne of the biggest things wedding businesses deal with is getting their leads to turn into actual customers. Typically you are dealing with brides who are ready to buy and are planning their weddings. So what can you do to encourage the sale?

According to Corey Eridon’s article the best plan of action is to use lead nurturing emails. Instead of just trying to sell to them realize that they still have to get to a point where they are ready to make the commitment. Send follow up emails that don’t have the tone of “where are you? Please buy my stuff!” and instead use those emails to educate the bridal leads about your business, what you do, why they need you, how great your product is, as well as tips and advice to help them with their wedding planning. What is your biggest struggle in getting brides to go from leads to clients?

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