Once you’ve created a thriving Facebook page the next step is to create a group. The benefit of having a group comes down to creating a place that allows for more personal interaction. While a Facebook page is focused on promoting your wedding brand, a group gives you a great place to share advice, connect brides, and generally create a friendly place where brides can interact with you as a person, not just a business. For more ideas on how to use Facebook groups for business check out this article by Amy Porterfield.
Large businesses use a group for ongoing interaction with their clients, enabling them to turn one time buyers into long term clients. The benefit for a wedding business isn’t quite a simple. While it might be helpful for Photographers who shoot more than just weddings, it might not be quite as beneficial for someone who sells custom wedding favors, or a wedding planner. What do you think? Would a Facebook group be beneficial for your wedding business, or a waste of time?
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There was a time when the best kept secret of Facebook pages was the fact that you could set up a custom tab with an opt-in form to your newsletter and set it as your default landing page. Businesses loved this as it boosted their fan base, and built their list at the same time.
There are a lot of layers to what you can do with a Facebook page. You can keep it simple, or you can add all the bells and whistles and make your page sparkle, driving traffic and leads to your main wedding website.
There is a lot more to setting up a Facebook business page than meets the eye. It is easy, you just have to know exactly what you are doing to have you page jump out at the potential lead who Likes your page.
Understanding why brides will like your Facebook business page is crucial. While you are simply trying to find ways to reach new brides and get their attention, brides are there looking to not only get to know your business better, but to interact with you and, preferably get a rewarded in some way 
There are lot of factors and decisions that go into creating a good Facebook Fan page. Making a mistake on a couple of them can result in having to start from scratch (and believe me, fans don’t like changing over to a new fan page).
If you have tapped into creating a Facebook page for your wedding business you probably have noticed that the responses and interaction with your content sometimes works and sometimes doesn’t. The cool thing is that there are actually tips and rules to making your page a successful part of your marketing efforts.
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