A mistake that a lot of businesses make is that their content sounds the same as everyone else’s content. Now I don’t mean they are all writing the same thing. Instead they are all writing in the same professional voice. While being professional is important, so is making sure that your content has its own sound.
Think about when you meet someone for the first time. While there are a lot of factors that go into your analysis of who they are, their voice is what will stand out the most. No one sounds the same, or talks the same way and your unique voice is what should help you stand out online. Try to find a way to get your writing to mimic how you talk, even if it’s just a small change in the pattern of writing, or including more exclamation points.
As a wedding business you are automatically a part of a very intense competition for getting a brides business. If you sound like everyone else not only will she have trouble figuring out whom to go with, she will also keep searching for a wedding vendor that stands out. Do what it takes to make your business the one that stands out and boost your wedding business sales. Find your voice and use it!
For more tips on writing in a way that makes you stand out make sure to check out this awesome article on ProBlogger.
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Blogging is one of the most effective activities you can do when it comes to attracting leads for your wedding business.
Wedding Blogging can be tough sometimes, especially coming up with good content that draws in readers. The very first thing you always have to remember is that your content has to be something that brides are looking to read. In other words, when you come up with an idea for a blog post ask yourself if a bride will be doing a search online to find that information. While you can keep things personal and write about random happenings now and again to spice things up, you really need to create content that connects to brides where they are right now.
Creating a video for your wedding business blog isn’t that hard. I know, it sounds like a time consuming process. Perhaps if you had to make your video like a movie shown on the big screen it would be, but the expectation for videos on blogs, especially those hosted on YouTube are a bit lower. The reason for doing a video in the first place is to mix things up and keep your audience of potential brides interested in your content, and therefore your business.
If you are at a loss on how increase interaction with your blog it might because readers are bored and need something to pull them back in. Torrey McGraw recommends adding videos as blog posts. Now these aren’t just any videos (although incorporating a fun video now and again helps mix things up).
If you’ve ever tried blogging for your business and been frustrated with coming up with new an idea which in turn has tempted you to turn out repetitive content, then you are not alone. In fact a lot of bloggers have decided to give up on writing anything meaningful and have turned their blogs into backlink generators 
If you are writing a blog, whether separately from your website, or one of your website pages, you need to know both how to make it successful, and how to tell if it is successful. One of the first ways you know it is successful is by how many visitors you are getting on a monthly basis. From there you should be seeing both interaction through the comments, and an increase in brides signing with you.
Getting your blog to stand out and capture your audience’s attention takes hard work and determination. You can’t just do things the easy way; you have to do things the right way. Does this mean it’s hard to get a really great blog going that draws in lots of bridal leads? Absolutely not. Brides who follow blogs do so not only because they gain great ideas, but also because everything about the blog draws them in.
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