A Highly Valuable, But Rarely Used Tip To Make Your Wedding Business Visible To More Brides

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MegaphoneWhen it comes to marketing the end goal is that your business will appear everywhere your target brides are looking. The more visible you are in every marketing venue the more you will appear to be an expert. There is a rule of thumb when selling something: it takes someone seeing the advertisement, product, business, etc. between 3-12 times before they will commit and buy it. Obviously one of the ways to make this happen is by following up with a bride via phone and email after your first contact with her.

There is another way to make your wedding business more visible however according to Lisa Barone’s brilliant article, and this is something very few wedding businesses tap into: guest blogging. To guest blog you contact someone and offer to do an article for their blog/website. You write something as a wedding pro that connects to their readers and include an author bio at the bottom that points back to you and your business, including a link to your website. Once the article is live you link to it from your website, Facebook page, Twitter account, etc. Not only does it build links to your website which Google loves, it also tells a bride that you are an expert, and encourages her to look again at your business as a better option than your competition. What do you think?

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Tips to Writing Killer Content For Your Wedding Business

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Writing_with_CoffeeWriting an article, or blog sounds so easy. You just sit down and start writing, and in a few minutes of random talking you’ve communicated your ideas to your audience right? Um, not so much. While we’d all love for that to be the case, writing good content takes quite a bit more work than that.

The starting place is to ensure that you have decided on your exact brand image so you can reflect that in your writing. From there you have to know who your ideal client is. You are writing to them, not to yourself, not to their mothers, but directly to your ideal client. As a result you should remember what type of language they use. Do you sell to high end brides? Then your writing needs to mimic their communication style. Above all else, as Craig Anderson points out in his article, don’t assume too much of your readers. While they might have graduate degrees they also may be high school drop outs. Write accordingly. Make sure to read Craig’s brilliant article for more tips on writing killer content. What do you think?

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How To Write Headlines That Work

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WritingEveryone needs a brush up on how to write headlines now and then. Not because they can’t write a good headline, but because writing a headline that grabs your reader’s attention is crucial, and often harder to do than writing the content.

Why bother even write the content if no one reads it? It’s an easy mistake to think that the reason for lack of readers is because the content isn’t any good. The reality is that if your headline works, then you have an instantly interested group of readers. Remember, a headline isn’t just the title of an article. It’s your sales page headline, the heading of your brochure, and the first line of your wedding business website. Headlines are everywhere, so don’t underestimate the importance of knowing how to write headlines that work. To get a bunch of really awesome headline tips check out this article by Robert Bruce.

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Why It’s Good To Analyze What You Are Going To Write Before Writing It

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Whether you are writing a blog post in list format or creating a to-do list for your wedding business, the issues stay the same. A list is just a list. It can be a good list or a bad list, and when you’re the author, you are responsible for how good it is. 

There are people who recommend listing everything. That’s all nice and good, but if you don’t need the list, or the content on the list is unusable, and doesn’t help you is some way, it is a complete waste of time, energy and space. Think through what you are writing and why you are writing it. Is the truly helpful to you and or your reader? Make sure to read the article by Hollis Thomases on the irritation of dealing with useless lists. What do you think?

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How To Get Brides To Read Your Articles

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Bride_and_Groom_ReadingHave you had trouble getting decent traffic with your article marketing? Believe it or not this is normal, and everyone, even full time authors have to deal with this. Article marketing is a great way to get your name, and your wedding business name out in front of a lot more brides, and spark interest in your products or service.

One of the top ways to get your articles read more is by making sure that the article area is clean. Don’t clutter it up with advertisements, diagrams, or content that has nothing to do with the article. Not only does this make it easier for people to read, it also encourages them to share it with other people.

Sharing is the most important part of getting your article read. You need to make sure to include prominent sharing buttons plus you should also make sure you are sharing the article on your Facebook page, Tweeting it out once, and sharing it in your email newsletters. Make sure to read the article by Wayne Barker for more tips on article marketing. What do you think?

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