Blogging is one of the most effective activities you can do when it comes to attracting leads for your wedding business.
We’re preaching the benefits of blogging all the time, but here’s a quick rundown of what’s in it for you when it comes to blogging:
- Attract targeted local bride and groom traffic.
- Increase your website ranking and visibility.
- Demonstrate your expertise.
- Powerful networking with other wedding professionals.
- Pre-sell brides on your services.…and much, much more!
The problem is that simply writing a blog post…or even writing a whole bunch of blog posts…isn’t enough. You need to write stuff that brides actually read.
You want that lovely bride who lands on your site to be so intrigued with what she finds that she stops, lingers, reads and contacts you.
It’s All About the Title.
When you visit a blog, how do you decide what to read?
Most of the time when we’re surfing the web, we’re skimming. We’re not committed to reading anything, we’re just sort of checking things out.
How do you decide what’s worth your time?
THE TITLE. Come up with a good title and you’re half way there.
If you’re having trouble coming up with a compelling title, just use a proven formula off this list.
10 Title Formulas for Wedding Pros
Formula #1 – 7 Common/Disastrous/Deadly Mistakes Brides Make When [Wedding Planning Topic]
We all want to avoid making mistakes, especially when it comes to something we care about. Dangle an enticing title about the most “deadly mistakes” and she’ll simply have to stop and read.
Examples:
7 Common Mistakes Brides Make When Choosing the Wedding Date
3 Disastrous Mistakes Brides Make After the Wedding
4 Disastrous Mistakes Brides Make That Ruin the Honeymoon
Formula #2 – 5 Best Locations for [Insert Topic] in [Your Area]
When it doubt, write about locations.
One of the biggest challenges a couple has when planning a wedding revolves around choosing the perfect location. Use your knowledge about venues in your area to write a blog post they can’t resist.
SEO BONUS: These titles are amazing when it comes to attracting local bride and groom search engine traffic.
Examples:
5 Best Intimate Wedding Venues in San Francisco
10 Best River View Locations in the Hudson Valley
3 Uncommon Wedding Locations in London
Formula #3 – How to Get/Do/Have [Cool Thing Brides Want] For Your Wedding
Brides crave wedding ideas and inspiration. “How to” posts draw them in like a magnet.
Examples:
How to Find the Perfect Wedding Dress For Your Figure
How to Plan a Beach Destination Wedding
How to Use Color to Express Your Personality at the Wedding
Formula #4 – Top 10 Reasons to [Do This] For Your Wedding
Advice columns are popular for a reason! Dish out some juicy tidbits to keep those brides reading.
WARNING: Be careful not to get preachy here or you’ll drive them away. Brides want information, not a lecture.
Examples:
3 Reasons to Set Your Wedding Budget Before Choosing Your Date
Top 4 Reasons to Plan an Intimate Wedding Reception
7 Reasons You Should Take Your Wedding Photos Before the Ceremony
Formula #5 – 3 Things Brides Regret About [Wedding Topic]
Regrets are like mistakes; nobody wants to make them, and everyone loves to read about them when they happen to someone else.
Examples:
The 4 Biggest Regrets Brides Have After the Wedding
The #1 Regret Couples Have About Wedding Expenses
The Biggest Regret Couples Have About the Guest List
Formula #6 – Planning a Wedding? Here’s What [Insert Person] Won’t Tell You
A title that begins with a question is a great way to draw in the reader. Then you reel ‘em in with a tantalizingpromise to reveal something “they” won’t tell you.
Examples:
Planning a Wedding? Here’s What the Church Coordinator Won’t Tell You
Planning a Destination Wedding? Here’s What Your Travel Agent Won’t Tell You
Getting Married in New York? Here’s What the County Clerk’s Office Won’t Tell You
Formula #7 – The Pros and Cons of [Insert Topic] For Your Wedding
When making a decision, couples want to explore both sides of their choice. This is especially useful for couples in the planning stages.
Examples:
The Pros and Cons of Planning Your Own Wedding
The Pros and Cons of an Outdoor Ceremony
The Pros and Cons of Delaying Your Honeymoon
Formula #8 – 5 Little Known Facts About Planning a Wedding in [Your Area]
Local blog posts rule! Only your target market will be interested, and they’ll be hanging on your every word.
Examples:
5 Little Known Facts About Planning a Wedding in Baltimore
What Every Bride Should Know About Planning a Wedding in New York City
3 Things You Don’t Know About Planning a Wedding in Australia
Formula #9 – 7 Ways to Save Money on [Insert Topic] For Your Wedding
One of a couple’s biggest stresses around the wedding is MONEY. If your title promises tips for saving money…and you want to work with budget conscious couples…it will be a big hit.
Examples:
7 Ways to Save Money on Your Wedding Invitations
3 Ways to Cut Your Reception Expenses in Half
5 Ideas for Saving Money on a Designer Wedding Gown
Formula #10 – Planning a Wedding at the [Insert Venue in Your Area]
Yet another way to write a rockin’ local blog post title. This title uses local keywords quite naturally, which means you’ll have local brides and grooms flocking to your site.
You can also use it as an easy way to network by promoting the best venues in your area. *wink*
Examples:
Planning a Wedding at the Ritz in NYC
5 Reasons to Plan a Wedding at the Grand Hotel
How to Plan an Outrageous Wedding at the Elks Club
Parting Title Tips
These formulas are just the beginning. A few more tips to keep in mind:
- Mix and match like I did in some of the sample titles. Dive in and make them your own.
- Come up with your compelling title before you write. This way you can be sure your piece is going to knock their socks off.
- Send a quick email or Facebook message offering your potential titles to the couples you’ve already booked to ask which they find most interesting, then write it.
No more writer’s block! I’ve taken away your excuses, so get to work…
What’s your favorite way to come up with titles for your blog posts?
If you'd like to get more free information and strategies like this, join our Wedding Business Tips email list here.
If you are at a loss on how increase interaction with your blog it might because readers are bored and need something to pull them back in. Torrey McGraw recommends adding videos as blog posts. Now these aren’t just any videos (although incorporating a fun video now and again helps mix things up).
Getting your blog to stand out and capture your audience’s attention takes hard work and determination. You can’t just do things the easy way; you have to do things the right way. Does this mean it’s hard to get a really great blog going that draws in lots of bridal leads? Absolutely not. Brides who follow blogs do so not only because they gain great ideas, but also because everything about the blog draws them in.
While websites and social media are good
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