If you’ve read many of our articles you’ve seen us encouraging that you have a blog on your wedding business website. The benefits are great as a wedding business blog encourages people to return to your website over and over to read new posts. However as Zac Johnson points out in his article, if you aren’t passionate about blogging, your blog is going to fail.
Don’t let that hold you back from trying blogging however. At the same time, if you don’t have the passion and time to blog but still see the benefit and want to give it a try you can always hire someone to write a couple article for you a week. Just make sure they are helpful information for brides and are exciting to read. What does exciting mean? For a blog it means that your blog article is interesting, creative and generates the desire to read more. What do you think?
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Wedding Blogging can be tough sometimes, especially coming up with good content that draws in readers. The very first thing you always have to remember is that your content has to be something that brides are looking to read. In other words, when you come up with an idea for a blog post ask yourself if a bride will be doing a search online to find that information. While you can keep things personal and write about random happenings now and again to spice things up, you really need to create content that connects to brides where they are right now.
Tips To Getting Brides To Interact Online
When you write an article or blog post it’s nice to get comments. Not just because you want to know that people are reading your content, but also because it tells Google that you are an active site that is up to date and producing interest.
So how do you get comments? Unless you can blog about some late breaking sensational topic (and let’s face it, a wedding business site is not where you want to read something sensational) it is going to take some work to get bride to comment. An article on BloggingTips.com points out the importance of encouraging commenting. If you don’t ask someone to respond they probably won’t. After all, how many times have you found yourself talking on and on about something and no given the person you are talking with time to respond? Typically the person you’re talking to isn’t very happy about it, and a online article without comments is exactly the same situation.
Ask questions, make it easy for people to comment, and don’t feel bad about asking them to respond. Do you have some good tips on getting brides to interact with your content? If so share them below.
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