How To Leverage A Guest Blog Article

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Shanking_HandsWriting an article about weddings and getting it published on another blog is a great way to get backlinks and gain exposure to a new audience. As Amanda DiSilvestro points out in her article however you have to be great with the follow through to really get all the benefits out of a guest blog post.

Treat a guest blog post the same as you would a blog post on your own site. Promote it, link to it on your site on a published article page, and most importantly make sure to respond to any comments on that post. Something that will also really help you leverage that guest blog post is to build a relationship with the blog owner or editor and keep building it even after you’ve been published on their site. Your article shouldn’t be a onetime deal, if the relationship is good you should be able to get other articles published on their site over time.

So why would you want to build an ongoing relationship with someone else’s blog and website? Because it sets you up as an expert in the wedding industry. It gives you the same kind of image as getting your work published in a magazine, or on TV. Always, always make sure to leverage your work for the sake of marketing. Everything ties together and should work like a well oiled machine. Have you ever done a guest blog article and if so what were the benefits and problems you experienced as a result.

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Tips to Writing Killer Content For Your Wedding Business

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Writing_with_CoffeeWriting an article, or blog sounds so easy. You just sit down and start writing, and in a few minutes of random talking you’ve communicated your ideas to your audience right? Um, not so much. While we’d all love for that to be the case, writing good content takes quite a bit more work than that.

The starting place is to ensure that you have decided on your exact brand image so you can reflect that in your writing. From there you have to know who your ideal client is. You are writing to them, not to yourself, not to their mothers, but directly to your ideal client. As a result you should remember what type of language they use. Do you sell to high end brides? Then your writing needs to mimic their communication style. Above all else, as Craig Anderson points out in his article, don’t assume too much of your readers. While they might have graduate degrees they also may be high school drop outs. Write accordingly. Make sure to read Craig’s brilliant article for more tips on writing killer content. What do you think?

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Remember: Article Marketing Must Include Helpful Information!

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If you’re just getting into trying out content marketing you might be dealing with the feeling of being overwhelmed. The question “What on earth should I write about” is something that even the most prolific writer deals with.

Bored_Brides

The good thing for a wedding business however is that their topic has already been chosen for them: Weddings. Brides are looking for all the information on weddings that they can find. Make sure when you are writing however to make your article informative, not just a plug for your services. Talk about weddings you have recently done, upcoming weddings, mistakes that you’ve seen brides make, etc.

Always remember though that the whole purpose of your articles is not only to draw in traffic, but to gain the trust and interest of brides in your area, who are looking for someone with your services. Newt Barrett has some great article marketing tips in his article so make sure to check it out! What challenges do you face in article marketing?

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5 Rules in 5 Minutes for Bride Attracting Content

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Bride_and_Groom_Reading

I recently read an article on Search Engine People called, “5 Rules in 5 Minutes to Get Permanently Better Performing Content” that inspired me to come up with some “rules” just for wedding professionals. Here goes…

1) Write for your ideal client.

If your market is weddings, you need to write blog posts and social media content for the people planning those weddings…brides.

(Yes, I know that grooms are involved in the planning, too, so don’t give me a hard time for being sexist. About 80% of the time, brides are the ones surfing, scanning and planning.)

Write ONLY topics of interest to him or her. Don’t wax philosophical about the glorious liver and onion sandwich you ate or the present little Johnny left in his diaper for you. Unless the brides you’re working with are into that.

If we’re talking about brides, topics of greatest interest are:

  • Wedding planning tips.
  • How to advice.
  • Reviews.
  • Wedding ideas and inspiration
  • .Lots of pretty wedding photos.

If you don’t know what your ideal clients like to read, ask them! Or search the most popular wedding blogs to find out what brides are into these days.

Don’t repeat “London videographer” a million times in each blog post just to get ranked. This looks like SPAM to a bride.

Write for your ideal clients first; then consider the search engines.

If you want to attract wedding clients with your content, make sure you’re writing just for them.

2) Write articles that are easy and attractive to read.

I’ve seen some amazing blog posts out there that no one will ever read. Why? Because it’s a bunch of text lumped together. Reading it looks like hard work.

If you want want brides to actually read the stuff you write, follow these tips for writing (many of which violate the rules you were taught in school):

  • Write short paragraphs containing no more than three sentences.
  • Write the way you speak, including sentence fragments, contractions and informal language.
  • Use headers, numbered and bulleted lists so it’s easy to scan your article.
  • Add photos (brides LOVE them!) and video.

It’s not enough just to write interesting content; it has to LOOK interesting, too, if you want anyone to read it.

3) Ask for comments and feedback.

People love to follow the herd. Brides and grooms are no different.

If an article or Facebook post has a bunch of comments, we’re much more likely to read it and leave our own comment. The most popular posts get the most views.

Write about something interesting, helpful or provocative, then ask, “What do YOU think?”

Get a conversation going. You’ll get more interaction, which means more readers, more traffic and more business for you.

4) Add social media share buttons to your website and blog.

Make it easy for people who visit your website to share what they like on Facebook, Twitter and Google +. Studies show that this can increase your website traffic by 3x! Providing your content is good, that is.

The search engines are increasingly using social media sharing to measure the popularity of a website. What does this mean for you?

The more your content gets shared on social media, the more ranking and visibility your website will have.

5) Include a Call to Action.

It’s wonderful to have a popular blog or Facebook page with lots of people commenting and visiting. But the whole point is to get leads and book weddings, right?

To do that, you need a big, fat CALL TO ACTION on every page. A “call to action” is simply a tempting invitation for the visitor to take the action you desire.

Types of calls to action include:

  • An invitation to email or call you.
  • An email opt-in form to get a free report or gift.
  • A button to click to visit a page or download a coupon.

You’ve done all the hard work of creating the content and getting the bride on the page; include a call to action that gets them one step closer to booking you.

Now I’m going to take my own advice. What do YOU think about these rules? Did I miss one?

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