The Carrot or the Stick Motivation: How to Check the Stubborn Tasks Off Your To Do List

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Sometimes getting things done is HARD.

How many times have I had a task on my To Do List that gets bumped again and again? The never-ending task list. The job that never gets done. It’s frustrating! And for a girl like me with a driving need to check things off that list, it feel like failure.

Fortunately, I have learned some very effective techniques for getting things done and eliminating that unending To Do List. We share one of the easiest ways to get yourself to do something you really don’t want to do in this video.

Watch this video for more:

What’s your favorite tricking for getting things done?

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Filed Under: Home Page, Personal Development, Wedding Business, Wedding Business Income, Wedding Vendors Tagged With: , , , , , , , ,

Why A Bad Wedding Business Tactic Might Not Be Bad

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How many times have you tried some new marketing tactic and it’s either failed, or just not turned out as planned? I would guess it’s happened multiple times. Everyone has things that just don’t work for them. However, as Les McKeown points out in his article, the problem might not be in the idea itself so much as something else connected to the execution of the idea.

Before you stop using a new wedding business tactic that you’ve been trying, take the time to figure out why it failed. Was it that your new website was a bad idea, or was the actual problem in the layout of the new website? When you are learning to ride a horse you don’t give up the first time you fall of. You get up and try it again and again until you master riding. New business tactics are the same. When a store re-brands itself it can either do wonders for the store, or kill it. The only reason re-branding kills a business is because it was done poorly, not because they shouldn’t have tried to update themselves.

While there are some horrible business ideas out there, most of them are actually good ideas. Think about the advertisements you see on TV. Some are great, others are terrible. You don’t stop advertising because one ad didn’t work out. You just come up with a new idea, hire new people, and keep going. What do you think?

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Filed Under: Attracting Ideal Clients, Bridal Marketing, Leads & Traffic, Personal Development, Website, Wedding Business, Wedding Business Income Tagged With: , , , ,

The Driving Force Behind Growing A Successful Wedding Business Is Your Schedule

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As a wedding vendor you are very used to scheduling in couples for consultations and meetings. But what about everything else that you do? Without a planned out schedule it’s incredibly easy to get off track from what needs done. The smaller your business is, the more critical it is that you prioritize what needs to be done and keep yourself on track. While larger companies have a larger work force to do things, and a wider margin for error, you as a solopreneur do not. But there is a lot more behind why you need a planned out schedule.

Keeping yourself on track is important, but when you are growing a wedding business it is important to have the ability to plan out what you need to do to become more successful. From there scheduling each move into your calendar helps ensure that your business is constantly moving forward rather than just stagnating. For a look into the day in the life of another entrepreneur check out this article by Lauren Drell and make sure to watch the video! What do you think? Are there some changes that you could make to your schedule that would help your business?

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Filed Under: Personal Development, Wedding Budgets, Wedding Business, Wedding Business Income Tagged With: , , , , ,

Why You Need To See Your Business Like Your Brides See It

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There is a lot of pressure in business to “get ahead.” While you do want to build a successful wedding business, you also need to take time to switch from looking at your business from the perspective of business owner to the perspective of a client. You might do great at what you do, and might have the highest quality product, but that isn’t all that a bride sees.

I’ve run into some business owners who thought they were the best people on the planet and ran their business in the best possible way. The problem is that often they are making at least one serious mistake in how they dealt with their clients.

When you write an email take a minute to think about what you would think if you received that email from someone else. Does it make sense? Is it succinct and easy to understand? Do you sound nice, or are you coming across as snippy? Apply this same process to everything you do. No matter how great of a person you are it is possible to make a mistake in the way that you handle something in a way that will turn people off. For more tips on business behaviors that help you reach your ideal clients better check out this article by Chris Garrett.

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Filed Under: Attracting Ideal Clients, Bridal Marketing, Competition, Email, Other Businesses, Personal Development, Wedding Business, Wedding Business Income Tagged With: , , , , , ,

The Importance Of Leadership In Business and Life

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One of the best parts of a major election year is the fact that it gives everyone the chance to think through what they believe, and more importantly what it takes to build something successful. For a president people have to ask themselves “can this man lead our nation to greatness?” while for the wedding business owner they ask themselves “can I build my business to become a  thriving, successful business, and what does it take to get there?” Regardless of which side of the presidential race you are on I’d recommend checking out this great article by Kathleen Kim summing up some of the viewpoints on leadership held by Obama and Romney.

There are a lot of things that it takes in order to build a successful wedding business. But when it comes right down to it one requirement for any successful business is that it’s head is a leader. Being a leader is a lot of things, but at the root a leader has the ability to dream big, take charge, and move forward. Some people are born leaders, some are not, but regardless of that fact anyone has the potential to rise up to become the leader necessary for the job. As an entrepreneur who is building a wedding business it is crucial that you step to the plate and take charge. There is no one else vying for the job, or there to take over. It’s just you, and if you can step up to the challenge of business leadership you can build a wildly successful wedding business.

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Filed Under: Attracting Ideal Clients, Bridal Marketing, Other Businesses, Personal Development, Wedding Business, Wedding Business Income Tagged With: , , , , , , , ,

Why Introspection Is Critical To Growing Your Business

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Anytime you’ve got a business that is stuck at a certain point and not growing you’ve got to ask yourself what you want. If you don’t grow, you die. That’s all there is to it. Since you’re here you obviously want to see growth. However to grow requires change, and that sometimes means change that you might not initially like.

Everyone has their strengths and weaknesses and that good. That is why we call in someone else to help us when we hit something that just isn’t our thing. However sometimes the most helpful change is what we can do ourselves. What is it that you are dreaming of? When you think of your wedding business as a success, what does that look like? You have to answer that question to answer the next one from David Neagles article on Forbes “Here’s the outcome I’m visualizing. What’s different between what I’m currently doing and what would produce my desired outcome?”

In order to achieve change you’ve got to know what it is that you really want. Not just some fuzzy pie in the sky dream, but a real life goal. Figure that out and then do what it takes to create the stepping stones to reach your goal. Be willing to change and grow with your business. If you keep running into the same problem over and over ask yourself where that problem is coming from. Don’t create your own problems, tackle them head on and move on and upwards with your business. What do you think? 

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Filed Under: Attracting Ideal Clients, Personal Development, Wedding Business, Wedding Business Income Tagged With: , , , , ,

Why Your Wedding Business Can’t Survive Without “Buzz”

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Creating buzz is something that the big names do well, no matter what industry they are in. “Buzz” can be summed up as something that people get excited about and spread the information by word of mouth. An event with lots of buzz is the thing that everyone and their brother is talking about.

The reason this is important is because if you can create major buzz about your wedding business and then carry through on delivering what everyone is excited about you are going to be loved by brides all over. So how do you create buzz you ask? By creating an event, product, or wedding package that people have to love. Usually it is something that happens only once, is only available for a short time, and has the ability to catch the notice and interest of most people.

A super simple way to create buzz is by writing articles that generate a ton of interest. It’s not easy to do, but the long term benefits are huge. Pricilla’s of Boston was successful for decades due to the number of celebrities they created wedding dresses for, and when that celebrity status died away, so did the business. Never underestimate the power of word of mouth in creating long term success in business. For more information on ways to create buzz and track the results make sure to check out this article by Mark Schaefer. 

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Filed Under: Advertising, Attracting Ideal Clients, Bridal Marketing, Leads & Traffic, Personal Development, Social Media Tips, Wedding Business, Wedding Business Income Tagged With: , , , , , ,

It’s Okay To Take A Break Especially If You Want A Successful Wedding Business

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In my business I typically have a million things going on at once. As a result any time my body decides I need a break I tend to overreact and get stressed, which I might point out just contributes to the problem. The temptation to just keep going, regardless of whether I’m sick or just plain old tired sometimes wins out, and boy let me tell you, it is so not worth it!

Every person has limits built in to their body. When you consistently push past those limits you might see some good results, at first. However as time goes on you aren’t giving your mind or body the time to heal itself through rest. Work starts feeling harder and you’ll find that it takes longer and longer to complete a task. As James Wedmore points out in an article on his website you have to spend some time being lazy in order to see progress in your business. Laziness used to mean doing nothing, all the time. Nowadays people equate taking a 15 minute break, or sleeping at least 8 hours as being lazy. Guess what? You aren’t being lazy if you give your body a break. What you are doing is keeping your body and mind healthy, enabling you to do more in less time. What do you think? 

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Why Working Long Hours Doesn’t Pay

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When you start your own business it’s a given that you are going to work long hours at first to get the business off the ground. However, continuing to work those long hours for months and years on end create more problems than they help.

Your productivity is going to be at its best during a normal 8 hour work day. When you work longer than that in a day your productivity starts to drop and your creativity drops drastically due to your being tired. In addition to the issues with productivity David DiSalvo points out on Forbes that medical research is now proving that working too long every day leads to major health problems down the road.

If you started your business for the sake of a better life you probably don’t want to find out that it created heart problems and other issues down the road. Take time off, take care of yourself, and keep your workaholic self under control. The short term gain isn’t enough to outweigh the long term loss. What is your experience with working long hours? Does it really pay, or do you feel the backlash? 

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Do You Fail or Pass This Test?

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The future is uncertain.  When it comes to your wedding business, you might be doing fine today…but what about tomorrow?  Next year?  The next?

Or maybe you’re NOT doing so great.  Are things going to improve?

It sure would be nice to know whether you’re headed for smooth sailing or stormy seas.

What if you could take a quick QUIZ to find out if your business has what it takes to weather whatever the future has in store?

YOU CAN!

We’ve identified the 8 Secrets of Wedding Businesses that “kick ass” so you can make sure you’ll survive in any economy, no matter what the future dishes out.

WATCH THE VIDEO BELOW to learn about the “Wedding Business Thriver Test!”

The Wedding Business Thriver Test gives you a quick snap shot of where your business is right now, how you’re positioned for the future, and what you can do to improve.

“Enter your Name and Email below to take the FREE test right away!…”


 

 

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Filed Under: Attracting Ideal Clients, Home Page, Personal Development, Wedding Business, Wedding Business Income Tagged With: , , , , ,
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