Celebrity and Royal Weddings: Beautiful Or Too Much?

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Getting paid big bucks for a high end wedding is wonderful. However any time there is a royal wedding in the world you have to wonder if there is such a thing as, well, too high end. I would assume that the wedding vendors for a royal wedding would make a killing, but at the same time the pressure to be perfect would be intense. Check out this article on Forbes by Cecilia Rodriguez to learn more about the cost of the upcoming wedding of the Grand Duke of Luxembourg and Countess Stephanie Marie Claudine Christine de Lannoy.

The style of a royal wedding tends to have a certain look: classic, over the top, with lots, and lots of flowers. A celebrity wedding on the other hand can be almost anything in the luxury category of weddings. Sometimes they are beautiful, sometimes they are over the top, and sometimes they are just plain weird.

Anytime you have a celebrity wedding it definitely boosts your credibility as a wedding vendor and makes you a business of interest for many different types of brides. You definitely want to get the permission of the celebrity couple to share pictures and information about their wedding. While they may have limitations to what, and when you can share the information, you don’t want to let it just be another wedding. What do you think? Would you do a royal wedding if offered the chance, and how would you make it help boost business?

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Top Marketing and PR Lessons from the Royal Wedding

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Thomas Murrell takes an interesting view on PR marketing and planning in his article by drawing examples from the planning behind making the royal wedding a success. 

Planning

Planning the PR and marketing for your wedding business needs to be intense, with drawn out steps of action that you stick to. Getting distracted from the plan is what will create a marketing disaster. 

Coming up with a tagline for your business or product is another important step. This is something that needs to express an interesting and motivating idea in an elegant fashion, while keeping the statement around five words long.

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Why Using Celebrity Weddings Is Beneficial For Your Business

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Celebrity_WeddingCelebrity weddings, including the royal wedding can either be beneficial for your wedding business, or can harm it; it just depends on how you utilize the event. Christine Dyer recommends taking the time to utilize celebrity weddings to boost your visibility in her article. 

For instance, if you write blog articles about the event it will pull in people who are interested in the event. That in turn can move them towards checking out your site. They may become customers, but even if they don’t buy a thing, the benefit to you is in the fact that it boosts your Google rankings, making it easier for brides to find your business.

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How Does the Royal Wedding Affect Wedding Businesses Long Term?

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English_Wedding_CakeIt seems with the amount of visitors to London that they would make a huge amount of money over the royal wedding weekend. While they probably did make an amazing amount in sales, the cost of handling 600,000+ visitors is likely to up leave a deficit rather than an increase in profit according to this video by CBS. 

What does that mean to wedding vendors around the globe? Looking to the future perhaps wedding businesses should worry less about the events to piggyback off of and instead focus on the ongoing growth of their businesses. It can be easy to get caught up in the hype, and when it comes to business it is better to keep level headed. Use what trends you can, but remember your business is going to be around long after the event is over.

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6 Steps to Creating a Great Wedding Blog

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I’ve been a fan of blogs since they first came out. However it has struck me as interesting that there is a 95% failure rate on creating a successful blog that lasts for over a year. It really isn’t that hard to have a successful blog as long as you know the foundational steps to creating a blog, and stick to them.

To sum it up: You need to know what the public are interested in, know what you want, follow your passion, find a niche, have goals, and work hard. If the public is interested in the royal wedding, blog about it while putting a spin on it that connects it to your business. If there has been a major storm that has ripped through the area, blog about how weather affects weddings. The more personal you are to what you and the reader are interested in and passionate about, the more successful your blog will be. Make sure to read Kalen Smith’s article where she breaks down each step!

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