How To Get Links Back To Your Wedding Website

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Building links back to your site is not something that most wedding businesses do, but it is something that they should be doing. Getting links that are posted on other sites that point back to your website is crucial to show up higher in Google search results and is just as important as good SEO content and keywords.

There are a lot of different good ways to get links. Bottom line however it comes down to using social media such as a Facebook business page that you’ve added a link back to your site, as well as building relationships with bloggers and other website owners who are willing to write about you and post a link back. There is no super easy way to get backlinks, but it isn’t hard either. For an in-depth look at how to get more links to your wedding business website check out this awesome article by Paddy Moogan. What are some tips you’ve learned to get more backlinks to your site? 

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Filed Under: Attracting Ideal Clients, Bridal Marketing, Leads & Traffic, Social Media Tips, Website, Website Tools & Tips, Wedding Websites Tagged With: , , , , , ,

Trouble Getting Brides To Read Your Website?

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Have you ever wondered if your writing is good enough on your wedding business website? Well so does everyone else and the truth is that everyone makes one mistake or another. The trick is to catch the main mistakes that turn off brides while not becoming such a perfectionist that you kill the emotion of your content.

BloggingTips.com has an awesome article pointing out the top five mistakes made by rookie bloggers. While you may or may not have a blog the truth is that the main tips in blogging count in any type of online writing.

One my big pet peeves when reading online content is when there is no flow to the writing. What is flow you ask? It is writing in a way that ties thoughts together. If all you have is a bunch of thoughts thrown together you’ve lost all possibility of interesting a bride in your website, let alone booking her. If you just can’t get your content to sound right get a friend to help with the editing process. Everything you write directly affects your online success so take the time to find a way to get your site read well and make it interesting at the same time. What do you think?

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Filed Under: Attracting Ideal Clients, Bridal Marketing, Leads & Traffic, Personal Development, Website, Wedding Business, Wedding Websites Tagged With: , , , , , ,

26 Things to Include On Your Wedding Vendor Website

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DeskWant to know if your website makes the grade? Here are the essential elements you should include on your wedding business website.

1. Professional website design. If your site looks amateur, so do you.

2. Your location, including a mailing address with town and zip code. This is the only way Google knows where you are so that they can deliver your website to local searchers. Otherwise, you’ll miss out on powerful local traffic.

3. Reviews and testimonials including photos and video when possible. And make sure they’re recent! Only having reviews from 5+ years ago makes you look outdated, so be sure to update them or eliminate dates altogether.

4. Links to online reviews on other websites. These reviews are even more credible. Some reviews sites allow you to embed a reviews widget right on your website.

5. A phone number prominently on every page. Make it super easy for brides and grooms to contact you.

6. A prominent call to action on every page. “Call or email now…” Tell visitors exactly the action you want them to take. This will increase the chance that they will actually do it by 10x.

7. Driving directions and map if you have a shop or office. Again, make it easy for them to find you.

8. A good FAQ page. Put together the questions you get asked most frequently, and answer them. Make sure you include some details of what you include, price and what to expect at a meeting.

9. Ability to increase font size to make reading of site easier. This one can mean the difference between losing a visitor and keeping one.

10. Engaging, professionally written text without spelling errors. Don’t skimp on this one! A single typo or misspelling creates a bad first impression that lasts.

11. Photos of you and your staff. Put a face on your business; people want to deal with real people, not corporations, so let them get to know you.

12. Background information on your staff. This goes along with #11. Friendly, personable bios make you a real person who brides and grooms will want to know.

13. Listing of professional associations or logos. This adds credibility and builds trust.

14. Photos of happy couples from previous weddings. This makes your reviews even more powerful and gets the couple imagining themselves working with you.

15. Links to news and blurbs about you in the press. This gives you authority and demonstrates your expert status, communicating your value on a subtle and powerful level.

16. An About page. Visitors expect an About page they can easily click to learn more about you. Give it to them. And they’re not the only ones; Google wants to see About pages on the sites of legitimate businesses.

17. Links to social media sites (Facebook, Twitter, Youtube) on every page. Today’s brides and grooms spend one out of every eight minutes on Facebook. Make it easy for them to connect with you there.

18. Email lead capture form and a free “Bride Bribe” giveaway. Capture those website visitors and turn them into real leads you can follow up with, or you’re losing money.

19. New content added at least once per week. Content includes articles, photos and video. The easiest way to accomplish this is with a blog. (See below.)

20. A blog on your own domain with recent blog posts. This helps you get more website visitors, proves your expertise and communicates your value.

21. A range of prices or realistic starting price. Whether you like it or not, brides and grooms want to see a PRICE before they contact you. Give it to them or you run the risk that they will move on to a competitor who will.

22. An emotional, professional video. Most people prefer to watch video. You’ll increase the power of your message and the response you get from website visitors by having one on your site.

23. A client area. Couples enjoy the exclusivity of a client area where they can update and make changes to information for their wedding without having to send emails or deal with paperwork. This can make the difference between getting hired or not.

24. Free information, tips and resources for brides and grooms. Make your website a real resource for couples in your area and you will naturally get more visitors and turn them into clients.

25. Local keywords sprinkled naturally throughout the text. This is essential if you have a local wedding business because you want to attract brides and grooms from your local area. It’s also much easier to compete and get ranked on Page 1 than the more general wedding keywords, so it’s a good strategy even if your business is national.

26. Internal links for keywords you’d like to rank for. This means if you want to be on page 1 of Google for the phrase, “Orange County wedding photographer,” include a link on your own website to another page on your site. This helps the search engines know what you’re about and gives you more authority for that phrase.

Did I leave anything out? Leave a comment to let me know!

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Why Digital Marketing Is Here To Stay

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Mud_Puddle

Have you ever wondered why there is so much change in the digital marketing platform? After all it seems like there should be some bottom line answers that ALWAYS work right? Well, let’s put it all in context. Marketing has been around ever since buying and selling started (and let’s face it, we’re talking about a very long time) whereas the entire digital age is young. After all, the internet is a new invention, and the very first web page just turned 20 last month.

Does that mean that it shouldn’t be taken seriously and that you don’t need to worry about digital marketing for your wedding business? Absolutely not. The type of marketing is dependent on how people are shopping and buying, and there is an ever growing desire by the consumers to at least do the majority of shopping online. To some of us who have spent a big chunk of our lives with the internet the concept of buying online is no harder than walking through a mud puddle.

What does this mean for you? It means that there is really no excuse for you to not be marketing online, and businesses who want to thrive are doing exactly that. Make sure to read the article by Pierre DeBois for digital marketing tips! What do you think? Is digital marketing for wedding businesses going to stick around for a while?

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The New Generation of Customer Service

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Today’s day and age is into everything being instantaneous.  Which is super cool in many respects.

Even customer service and business.

But you, as a consumer and/or business owner, need to do your homework.

Anyone with a little website design savvy can pop up a website, slap a name on it and call it a business.  Can they back it up?  Is what they are showing as theirs really true?

Before choosing a vendor, read up on them.  Learn about their experience, check out their true original works, etc.  

Read more about choosing your vendors here!

What are some of the things you like to see before choosing to do business with someone online?

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