Many wedding vendors are making a fatal mistake that means brides are NOT finding your website…and most of them will never realize it.
It’s time for you to learn the truth. You can handle the truth, right?
The Google Search Trap
I’ll use an example outside the wedding industry to illustrate this point.
A friend of ours told me she was on Page 1 of Google for her #1 search term: interior design business. Being the “prove it to me” kind of gal that I am, I immediately typed the phrase into Google.
No dice. She wasn’t there. In fact, I didn’t find her until Page 2.
What my friend didn’t know is that Google delivers different search engine results depending on who you are and where you’re located.
Ever notice those little person icons next to your search results? They look like this.
Those are your personal results, meaning pages that belong to sites you visit or sites that belong to your social media friends. (Yes, Google knows all about your dirty little secrets.)
Your search results are also skewed by your geographic location. If you’re in Arkansas, you’ll get totally different results when you type in “wedding photographer” than I do here in New York.
This can mean that your wedding website is buried in the search results for your most desired keywords, and you never even know it. All the while, you think you’re sitting pretty because every time YOU type in that phrase, your site comes up on page one.
Google, you deceitful #@*&^!!
Find Out the Truth
How do you find out what really comes up on Page 1 of Google for the terms you’d like your wedding business website to rank for?
What you need is a proxy server.
A proxy server is a service that hides your location so you can do a search without Google knowing who and where you are. Sneaky, eh?
Our favorite proxy server is Hide My Ass. *shrug* It’s the name that gets us.
You can use Hide My Ass or any other proxy server to find out how your website really stacks up. Watch the wedding business tools video below to learn how.
This is just ONE of the many essential tools and resources that we share with our Wedding Business Blueprint members.
Want more juicy tips and sneaky strategies you can use to grow your wedding business?
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