The Importance of a Top 10 Search Engine Ranking Position

Search engine rankings are primarily important for the simple reason of your wedding business website being found by interested brides. So are you aiming for that number 1 spot, and if you are why is it important to get there?

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Andy Ebon wrote a great article where he goes into the stats of what sites people visit based on the search engine results. Suffice it to say, now days if you aren’t on the first page with the top 10 websites you have about a 5% chance of getting found. The good news is that it doesn’t matter what your business size is, you can still get your site to one of those prime spots.

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How You Can Improve Your Google Traffic

Business_Man_with_ChartThe amount of information out there on how to improve your Google ranking and traffic is almost ridiculous. The sad thing is that to sort through that information and come out with the truth you practically be a rocket scientist, as long as you don’t take an actual course on the subject anyway. 

Danny Browns video on his blog points out that one of the most crucial things you may not know about getting ranked on search engines is that fact that too many categories, and tags on each article on your website will actually reduce your ranking because it confuses the search engine. Keep those tags and categories focused and trimmed down, and you will find your traffic souring as your ranking rises.

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What Google Knows That You Don’t

Business_Man_with_ChartGoogle Analytics shows you a lot about other websites, and your own wedding business website ranking. But while they are gathering that information for you, they are also gather the same information and more about your wedding business website. 

According to Adam Riemer’s article Google ranks your site on a number of things that you may not ever hear about. For instance if people are “bouncing” off your site more often than they are off your competitors sites then your site will be moving backwards down through the Google ranking making it harder and harder for people to find you. Easy ways to avoid this are making sure that your website loads easily and uses a common format such as HTML that allows everyone to see the content. You may also want to make sure that you are not over selling a product, but are providing information in an easy to use format.

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