This is one of the biggest questions about follow up that we got from the wedding vendors we surveyed before creating our free video series on follow up for the wedding business.
It makes sense; if you can’t get brides and grooms to even respond, you can’t get them to meet and you can’t book the wedding.
Follow up that works is absolutely essential for your business. Without it: NO SALE and NO MONEY.
Key #1 – Be compelling and different.
Stop following up exactly the way every other wedding vendor follows up.
How many emails and phone calls do you think the bride gets that start with, “Congratulations! We’re available for your date and would love to meet with you…”
BORING. The minute the bride reads or hears those words, she stops reading because she’s ready for the sales pitch.
Today’s savvy brides set up separate “spam” email accounts to use when registering for wedding websites and bridal shows. They don’t even listen to voice mail messages unless they recognize the phone number.
Your follow up is buried in a sea of spam.
The only way to get her to even pay attention to your follow up is to make sure it’s completely different from everyone else.
Key #2 – Write an intriguing email subject.
Before you can get the bride to respond to your email follow up, you need her to actually OPEN your email.
The first thing she looks as when deciding whether to read or delete is the email subject line. Only 11% of email actually gets opened.
If your email subject isn’t interested, she’s not going to read it. Think about what she’d find interesting. What would pique a bride’s curiosity?
Hint: including her first name or wedding date is a good start.
Key #3 – Give the bride a compelling reason to respond.
Guess what? “Call me for a free consultation” is not very compelling. In the bride or groom’s mind, it’s code for, “Give me a chance to pitch you.”
What action do you want the bride to take? Come up with a really good reason WHY and make her an offer she can’t refuse.
Try these on for size:
- An extra service available for a limited time.
- A coupon.
- A free informational report or video.
If you want her to respond, you’ve got to tell her exactly what to do and make it crystal clear what’s in it for her. And it better be good.
Want to learn more about how to follow up in a way that leads to more booked weddings at higher prices? We’re sharing more of our most successful follow up strategies and tips in a series of new videos just for wedding businesses. Watch this video to learn more…
“Enter Your Name and Email Below to Learn “The 10 Fatal Follow Up Myths of Wedding Vendors” Right Now!”
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