3 Ways to Maximize the Value of Your Facebook Fans

moneyThe value of Facebook fans for a wedding business can be huge, but only if you are reaching them in a way that encourages them to support your brand.

Hartley Brody broke this down into three points. First, keep your content continuous and interesting. If your fans like what you are sharing they will share it with their friends which triggers into organic growth for your company. Second, build relationships with fans. Ask questions, and even more importantly, make sure they respond when your fans comment on your page. And finally, find a way to turn your fans into customers by offering promotions and events just for them.

Remember that your page isn’t going to bring in leads and clients for your business on its own. Focus it on your fans, and they will love you for it!

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How To Get More Fans with Your Email Signature

Email_SignatureEvery wedding company has an email signature for their company, or should have one. However, does your company have an email signature that will drive fans to your website, and fan pages in an effective way?

There is way more about email signatures than just using the basic signatures connected with your email program. In the awesome article by Get 10000 Fans he explains that WiseStamp is a free tool which has worked out all the kinks and has email signatures down to a science. Your signature shouldn’t just be there, it needs to grab attention. Not only does it allow formatted signatures and pictures, it can even imbed your news feed off a blog or twitter. Is that cool or what?

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Facebook Comments Now Allow Moderator Control

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How many times have you had to deal with Facebook followers posting inappropriate comments, and spamming your page? Or how about the annoying comments that comes in ALL CAPS?!? Most Facebook Fan Page moderators get fed up with dealing with this every day.

Facebook has responded with their new moderator comment controls that allow you to blacklist words, people, and formatting problems. What makes it even more cool is that you can set is so the poster doesn’t necessarily have to know that their comment has been removed. How amazing is that? Make sure to read Darnell Clayton’s blog post explaining more about the new changes.

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Facebook Updates Comment Platform

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Facebook has been doing a ton of work this year in developing and releasing new upgrades for Facebook Pages. The latest is a cool new commenting plug-in that allows business owners to have more control in moderating the comments posted on their business fan page wall.

Some of the great features according to Kipp Bodnar via his blog post are the ability to sync comments from a blog to the Facebook page, and the fact that it should increase engagement on the Facebook page which will help build your wedding business.

My personal favorite is that fact that users can choose to share their comment that they posted on the business page wall and post it on their own wall were it will be integrated into the news feed. This should do a lot at boosting consumer awareness of businesses.

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Why You Want a Facebook Presence

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A lot of businesses are still wondering why on earth they would want to have a profile or fan page on Facebook. In fact a huge number DON’T have any type of Facebook presence at all. So why would a wedding business want to have a fan page on Facebook? What is the draw that makes it worth your time?

Well, let’s look at some statistics from a research video put together by Alex Trimpe. 1 in 13 people on the planet are on Facebook, and 71.2% of them are based in the United States. That means that at least 1/10 of your bride leads are on Facebook, and probably quite a few more. Also 48% of 18-34 year olds check Facebook right when they wake up. That means brides who are on Facebook probably are checking their news feed first thing in the morning.

How does this impact you? Well basically it means that if you have a Facebook fan page and update your status  at least once a day you are getting a ton of free advertising to brides who are looking for vendors and services.

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Why Most Facebook Marketing Doesn’t Work

If your wedding business has a fan page on Facebook you are probably aware of all the adds that are being promoted to the facebook network as well as the information packed fan pages themselves. However many of those marketing campaigns don’t work.

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So what is it that makes them fail, and how can you make them work for you?  Guest Blogger on readwriteweb explains that first of all requiring in depth interaction is pointless. A facebook user does not want to spend 20 minutes on a page, however they may spend 3 minutes if your content is interesting. Applications, sweepstakes, and contests are pointless. Find a way to grab their attention, but keep it short.

Great things that do work are promotions for liking your page, ads targeted at those who have liked your page, branding, and light interaction. If someone likes your wedding business page and find a promotion that gives them a huge discount, or coupon they are highly likely to spread the word to their network and many will convert into long term customers.

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