How To Capture A Brides Interest On Facebook

 

If you already use Facebook for keeping up with friends you probably have a bit of an idea of what is involved in writing a good Facebook post. However business pages are constantly working on getting better returns for their time, which means finding better ways to build interest in their brand.

Lawrence has some brilliant pointers on his blog tofurious. He points out something that is a very typical issue with wedding businesses on Facebook. When you post you get a lot more interest and interaction when you use a picture. Not that you always have to use a picture with your posts, but when you do it is the thing that makes your post stand out in a brides news feed. Facebook users are used to taking more time looking at pictures than reading updates. Don’t just use any picture though. Use one that illustrates the point, and is good quality. The quality of the pictures that you use is a direct reflection of the quality of your business, at least in a brides mind. What do you think? Have you used pictures with your posts, and if so have you seen an increase in interest? 

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Making Facebook Advertising and Your Wedding Business Page Work

If you’ve ever tried Facebook advertising you know that you’ve got a 50/50 chance of it working. The thing about Facebook is that people want to interact, learn, and well, be social while they are on Facebook. What they don’t want is to have their chat with an old friend interrupted by an advertisement. As a result Facebook is working on revamping their advertising to try and make the ads more relevant to its users. Make sure to read the article by Tim Worstall or Forbes to find out a bit more on how the new ads are going to work.

There are some things you need to know as a wedding business however that will help your advertising reach people better. First of all, Facebook is not your billboard. Your ad needs to get Facebook users to interact with you. In other words your ad needs to be social. The more interaction you can trigger with your ad and with your Facebook business page, the more likely you are to be reaching an audience who will actually be interested in using your business.

I decided to do some research and find out what is working for some of the top wedding companies on Facebook. Believe it or not, they didn’t have a lot of advertising spiel going on. The main tactic they were all using was posting interesting pictures. A picture on Facebook generates instant interest. It gives people ideas for their wedding, lets them share it with others which is free advertising for your business, and triggers conversations. Use pictures of weddings you’ve done, wedding bloopers, cartoons, a dog eating a wedding cake, anything that will both help your audience and spark interest in your business. Your caption can help the conversation along as well as pointing people to your website. What do you think?

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