Wedding businesses shouldn’t get a bad reputation online. They help brides create the perfect day right? Well the thing is if a bride has anything go wrong on her wedding day she is going to be furious. It might be that you just had a bad day, that something went technically wrong that was out of your control, but to a bride, she is too emotionally invested to understand that. So what does she do? She posts about it online of course.
Have you checked what people are saying about your business on websites other than your own? While you can’t always wipe the slate clean from situations like this, you can work to boost the rankings of your own site, blog, and social media. For tips on how to do this check out the great article by Lyndsey. Another way to control your online image is to work to resolve the issue. You can’t help what happened on the day of the wedding, but you can do something to make it better, whether it’s a free photo shoot or a day at a spa. Yes, this costs money, but the cost if you don’t do this will be in the number of brides who refuse to book you due to one bad review. So what was the worst thing that went wrong in one of your weddings?
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Last month Jeff and I had the pleasure of speaking to the Association of Wedding Gown Specialists, a lovely group of people, in sunny St. Petersburg, Florida.
When it comes to YouTube there is a lot of myth and a small amount of truth connected to marketing there. If you want there to be a possibility of new brides learning about your wedding business through your videos however, hosting them on YouTube is your best bet.
Want to know if your website makes the grade? Here are the essential elements you should include on your wedding business website.
When you sit down to talk with a potential bride you are going to find that there is a lot of repetitious material that you cover with each and every bride. It’s easy to just come up with a spiel and stick to it. Remember however that each bride is different, their wedding is different, and everything you say is new information to them.
If you’ve ever tried blogging for your business and been frustrated with coming up with new an idea which in turn has tempted you to turn out repetitive content, then you are not alone. In fact a lot of bloggers have decided to give up on writing anything meaningful and have turned their blogs into backlink generators 
Getting bridal leads can be tough at times. But what is even harder is finding qualified leads: brides who want your product / service, and are ready buy. However if you set up your marketing system to help you generate those qualified leads it will save you a lot of wasted time in the long run, and land you more sales.
Everyone wants to be a success. Whether they are trying to be successful in their own lives, with their family, or business, they want to be a success. So why do so few people really consider themselves successful? According to 
Wedding businesses trying to move forward right now have a lot of resistance that they have to fight through. But that is true of any business no matter the size or how old it is. Resistance to forward movement shouldn’t be something that discourages you. In fact you should take it as a sign that you are headed in the right direction.
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