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4 Creative Bridal Show Strategies

Posted by Stephanie Padovani

If you go to a wedding show and do simply do what everyone else does, you’re not going to stand out. That’s how you blend in. That kind of defeats the purpose, right? WARNING: if you really want to get noticed, it means being different. It means taking a chance on something that might not […]

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How to Increase Your Bridal Show Bookings by 25%

Posted by Stephanie Padovani

How do you maximize your leads from a bridal show? Trying to book the wedding at the show is a mistake. Attempting to book on the spot means you miss the opportunity to connect with the other couples walking by. There simply isn’t enough time to spend with each individual couple when you want to […]

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How to Book More Weddings in 2014: Goals, Leads, Smart Marketing

Posted by Stephanie Padovani holiday video

When you think about 2014 do you get excited…or scared? Jeff and I have bundled some of our biggest takeaways from this year into our new holiday video so that you can hit the ground running in the new year. Here’s just some of what you’ll learn in this video: How to program your brain […]

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Craptastic Bridal Show Marketing: 5 Lessons From Our Big Screw Up

Posted by Stephanie Padovani bridal show banner

 It happened weeks ago, but I’ve been procrastinating about writing this article because frankly, I’m embarrassed.  Here’s how it went down… We presented at the Wedding MBA in Las Vegas (a fantastic experience, by the way, if you can go) and we were given an exhibition booth.  It’s a lot like a bridal show booth, […]

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The #1 Disastrous Mistake Wedding Businesses Make With Email

Posted by Stephanie Padovani Wise monkeys

Question: How do I get bridal show leads to respond to my email? “My name is Cynde I purchased your system last year as a wedding planner and it had amazing results – I was meeting and booking brides. But now I recently purchased a wedding chapel and need your help.  I am applying your […]

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What Should I Do With That Bridal Show Lead List?

Posted by Stephanie Padovani Brown Envelopes

You’ve got that bridal show lead list in your hot little hands, but before you start blasting out emails, take a gander at the CAN-SPAM Act. These guidelines dictate what you can and cannot do with email addresses if you are using them for commercial purposes….which you are. What You Can’t Do and Must Do […]

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How Can I Get Leads When I’m New to the Wedding Business?

Posted by Stephanie Padovani New to the Wedding Business

We all start off brand new. No experience, no reputation, no referrals. If you’ve got a new wedding business and don’t know where to start getting leads, here’s what to do:    1.    Do your homework first. Use The Wedding Report to find out the real stats about your local wedding market: how many weddings, […]

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4 Bad Reasons to Pick a Bridal Show

Posted by Jeff Padovani Bridal fashion show

Participating in a bridal show can result in dozens of booked weddings…or it can be a complete disaster.  It all depends on the particular show. So how do you know which to choose? Well, Shayna Walker at the Life in Weddings blog gives some excellent things to look for and 4 really, really bad reasons […]

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Must Read Articles

The Personal Assistant Experiment

The Secret to Your Hidden Genius

How to Grow Your Wedding Business With Google (For Free)

2 Exercises to Kick Start Your Wedding Business In 2019

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Hi!  We are Stephanie and Jeff Padovani, a husband-wife power business duo.

We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.

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