How To Use Google Analytics In Your Blog

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Keeping track of your stats for your wedding blog can be extremely helpful for knowing if you are reaching your audience. However there are a few things you may want to consider to make your time spent looking at Google Analytics worthwhile.

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Scott Cowley of SEO.com recommends that the first thing you do is change the settings so that your visits don’t show up in the stats. From there a great way of knowing what interests your blog readers is to activate tracking site searches. This doesn’t only benefit your blog, but it also can help you find out more about your audience so that you can target their interests better in your whole wedding business.

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The Internet is Key for Community Involvement

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Most business coaches talk about how important the internet is for building a successful business. But why would a company be interested in using the internet if they have a local business, or even if they have a more international business?

According to research done by Cynthia Boris on a survey by Pew Internet and American Life Project, 34% of participants said that the internet was crucial in community involvement. More and more people and turning to the internet for information about the community, government and local businesses. If you don’t have a solid online presence it is likely that you will be missing out on a huge chunk of people who would be interested in your wedding company.

For any wedding business having that local connection is crucial, and it not only benefits the company, it is also beneficial for the entire community. But having an online presence isn’t just about having a website. It also is crucially important that your website, blog and social networking sites are clear and concise, and the information is able to be easily understood. How is having your business online impacting your business and community?

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Now May Be the Time to Start Tweeting

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Wedding businesses with websites and blogs may be interested in adding a twitter account to their site. It used to beBusiness_Man_with_Chart the case that the main reason to have a twitter account was to reach a different audience, and therefore it hasn’t always seemed like the best option for professionals in the wedding industry.

Jonathan Bailey from Plagiarism Today writes that Google just changed all that at the end of 2010. They have decided to use Tweets to rank web sites and blogs via Search Engine Optimisation (SEO). It may not make a huge difference on how you site is ranked at first, but over time your tweets could help move your wedding business page up the ranks in Google’s search engine.

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Need Fresh Wedding Blog Ideas?

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Have you ever wondered where on earth bloggers come up with their information and how on earth they managed to consistently continue being creative? Wedding_InvitationsWhile creativity does play a big part in a successful blog, there are some basic places you can go to help trigger the creative flow.

For instance, if you are writing a wedding blog about wedding invitations, do a quick search for the latest trends in wedding invitations, something wacky that a celebrity recently did for their invitations, and think through anything that interconnects that you may have seen on TV or in a movie and weave that into your blog.

Keep the tone light and keep from getting too serious, or letting the content get too heavy and you’ll increase the likelihood that your readers will share the information. Make sure to take a look at the blog by Lynn Terry, author of ClickNewz where she talks about more ideas for blogging!

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Which Type Are You?

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Why do we let words on a computer monitor affect us so much?

Who knows why, but we do.  We see a new comment or message and our hearts do a little flutter.  We hover over the link in anticipation.  (You do it.  Admit it.)

And how deflated do you feel if you see it’s negative feedback?

See, in this day and age of anonymous technology, people feel they have more leeway to be “honest”…or another word for this would be rude. Mean. Nasty.

That’s just one personality type we come across on our blogging ventures.  Click here to read about this personality type and others.

What types of commenters have you had on your blogs?

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Wedding Blog Tips: Big or Small?

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Which way would you prefer to get your point across?  Putting all of the information you wish to share into one long article or publishing the information in several small blog posts?

I think there are pros and cons to both of these approaches…the one long post could be long and drawn out – definitely have to make sure to keep it lively!  However, having a “one stop shop” of information is beneficial to the reader on the go and is also easier for them to share on their blogs or social media websites.

The more important question: which way do your brides prefer to read your information?

Read more on the pros and cons of each way of sharing information on your wedding blog here at One Big Post, or Several Smaller Ones?.

What do you think?

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6 Essential Traits of Small Business Owners

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What makes you an entrepreneur while your best friend is an employee?  Are you really that different?  Some of us have definite differences for risk tolerances.  Its just to scary to go out on your own.  Personally, I worked a lot of years for “the man” and know for myself, that something was always missing till I struck out on my own.  Staying a subordinate was much more scary than rolling the dice and doing my own thing.

There are essential traits to being cutout for successful self employment.

6 Personality Traits

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Are You Obsessed With Facebook?

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I admit I have a rather strong admiration for Facebook.  Hell, its fun, its helped keep me in touch with my kids , I’ve reconnected with old friends, made new ones, hot damn I’ve made MONEY!

These are pretty good reasons to develop a powerful like..but am I obsessed?

Maybe a little..

Obsessed With Facebook

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5 Powerful Business Resolutions

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I know, New Years has come and gone but still I opine about resolutions.  Well suck it up people!  I’m passionate about your success in 2011, some the nudges will continue!  

Here is a great post on 5 business resolutions for 2011 that you should definitely have on your list.
5 Marketing Resolutions

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The Death of Old Media

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Is old media dead?

Not really, but its definitely on life support.  Most of us have come to the conclusion that running an ad in the local newspaper or yellow pages just doesn’t ad up anymore.  I almost feel kind of bad for the yellow page ad salesman who makes his yearly call to me pitching the power and necessity of a an ad in their hallowed tome.

As a side note, I hear this is the last year for the big yellow book.

My condolences.

http://techcrunch.com/2011/01/05/yammer/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

 

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