In the past the wedding business marketing field had a market separation between small and large companies. Small companies cannot afford the same amount of expense as large companies, which makes it hard for them to move past the point of being a small struggling business, let alone draw in a larger clientele.
With the dawn of social networks the playing field has begun to level. Large companies don’t see the need to advertise via social media, while it affords small businesses a means to reach a much larger audience at a much lower cost. Melissa Miller talks about the exact stats that show the change in business marketing per the percent of budget spent for small businesses versus large businesses.