Social networking, or just networking in general is an easy skill to learn. Obviously any wedding business is going to want to network with other wedding businesses to get their name out there, and build relationships that are beneficial to both parties. So the question isn’t whether a business should network, but how it can network in a beneficial way. 

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Jonathan Farrington writes that the primary step often overlooked in networking is that it IS a two way street. You need to be willing to be open and share your insight and questions as well as be willing to accept advice as well as give it to those who ask. It is your openness that builds a lasting relationship with other businesses, and the fact that you are free with your advice without requiring anything in returns builds a trust base that becomes the base for any solid long term networking relationship.

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