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The constantly changing internet can make it hard for wedding businesses to know exactly what will help their website work the best and still appeal to brides. There are a million options out there for things you can do, and ways to design your site. But when it comes down to it, it’s the backside of your website where the changes you make will give you the biggest difference in results.

One of the top tips that will help you is to remember that you don’t want to do anything as a short term fix. Your website is going to be around a long time and you need to either go for the in-depth fixes or your work will backfire on you. For instance, in the past picking your keywords and overusing them everywhere on your site was a quick fix to getting your page ranked higher by Google. However all of those sites are now being moved to the bottom of Google’s list as we move into the internet era where content is king.

Remember that your website is an extension of your business. It’s the little background things you do that make all the difference, both in your business productivity, and in how others view you. Make sure to read the article by Inside CRM Editors for 101 quick fixes for your website. What are some things that you have used to improve your site that have made a huge different in your results?

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