Whats the best way to define permission marketing? Lets look at the opposite first, spam! We all pretty much hate it, we all have to deal with it. It jams up your in box, often is infected with all kinds of nasty bugs. You didn’t ask for it, it wasn’t invited in to your life.
Permission marketing changes this equation. You invited it, you are actually interested in it (at least the “ethical bribe” that got you to opt in!).
Why did you give your email to a particular site? Was it access to information..
maybe a special report or the ability to post a comment?
In the end, they got to market to you because you gave them permission.