angry-bride
Whats the best way to define permission marketing? Lets look at the opposite first, spam! We all pretty much hate it, we all have to deal with it.  It jams up your in box, often is infected with all kinds of nasty bugs.  You didn’t ask for it, it wasn’t invited in to your life.

Permission marketing changes this equation.  You invited it, you are actually interested in it (at least the “ethical bribe” that got you to opt in!).  
Why did you give your email to a particular site? Was it access to information..
maybe a special report or the ability to post a comment?

In the end, they got to market to you because you gave them permission.

Got it?

Permission Marketing

 

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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

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0 thoughts on “Permission Marketing-The Future of Online Marketing?”

  1. Anonymous says:

    Info baiting is a huge thing now a days. With so many people selling email lists, your info can end up somewhere you havn’t ever heard of.

    1. [quote name=”Sam”]Info baiting is a huge thing now a days. With so many people selling email lists, your info can end up somewhere you havn’t ever heard of.[/quote]

      Are you referring to someone who offers a freebie as “bait” to get your email and then sells your email to others?

      We offer freebies to people who join our email list on our wedding business site and right here on this website (as you can see in the form at the top right.)

      The email service we use has very strict guidelines and we are NOT permitted to sell or share the email addresses we collect with anyone. Doing so has hefty penalties with our email service, which would be cancelled, our IP address could be blacklisted as spam, and we would be subject to legal action.

      Yes, there are some people who sell email addresses without permission, but the majority of people are following the rules.

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