pinterest-infographic

How would you like to create a blog or Facebook post that…

    • Attracts immediate attention.
    • Gets 100% – 1000% or more comments, likes, shares and interaction from brides and other wedding vendors.
    • Educates brides and grooms about your value.
    • Proves your expert status.
    • Promotes your business far and wide for FREE?

Oh, yeah.  I’m in!

Infographics are one of the fastest and easiest ways to get this kind of “viral” sharing response.  The proof is in the extremely compelling pudding/results.

Yes, it’s all about infographics this week!  We explored a real wedding vendor infographic case study and I created my first infographic about Brides on Pinterest.

Okay.  I’ve been convinced that infographics are WAY cool and way effective when it comes to generating attention, traffic and leads for my business, but it leaves one fiery, burning question:

How do you create an infographic?

4 Steps to Infographic Bliss

Step 1 – Gather some cool, interesting statistics.

Just type a few phrases into ole Google and dig up some interesting wedding-related stats.  Think about the topics your clients are interested in: wedding trends, planning tips, inspiration, timelines, checklists, etc.

Step 2 – Pick your infographic creation method of choice.

If you happen to be handy with Photoshop and the like (oh, how I envy you, my photo and video friends!) this will likely be a piece of cake.
If you’re like me, Photoshop-less and largely lacking in graphic creating ability, never fear!  There is a way and it’s easier than you might think.  Choose from these options:

    •  Hire a pro to design it for you.  Check out Odesk.com or Elance.com for starters.
    •  Create your infographic with Powerpoint.  Download these free infographic templates from Hubspot.  (Yes, there is a lengthy form you must fill out to get them, but well worth it!)
    • Use a FREE infographic creation website such as Easel.ly, Visual.ly, Infogr.am or Venngage.  (It took me about 1 hour to create this Pinterest infographic using an Easel.ly “V-theme.”)
    • Hold a contest at 99Designs and have designers compete for the best infographic.  Prize for an infographic design contest is around $300.

 

How we pay for things

Step 3 – Share your infographic everywhere!

Think of every which way you can share and promote your infographic.  As long as it’s interesting data, it will be liked, shared and spread, but you’ve got to make it findable first.

Make sure your infographic title and description include the words “free” and “infographic” to take advantage of search engine traffic.

Your promotion should include one or more of the following:

    • Submit to infographic directories such as Visual.ly and Infographicfile.com.
    • Publish and promote from your blog.  Include an embed code that makes it easy for people to use your infographic on their own blogs and websites.
    • Share on social media: Facebook, Twitter, LinkedIn, StumbleUpon, Tumblr, Reddit.  Be sure to use the #free and #infographic hashtags.
    • Submit a press release.
    • Contact other wedding pros and bloggers who might be interested in sharing your infographic.

Step 4 – Track your results.

If you’re going to do the work of creating an infographic, you want to make sure it pays off, right?

Use tracking codes whenever possible and check your analytics to see how many shares, likes, comments and downloads you’ve had of your infographic.  Look for an increase in website traffic and leads over time.

I’ve shown you why, where and how to create an infographic that promotes your wedding business across the web-o-sphere.  Now all that’s left is to get on it, baby!

What do you think about infographics?

Photo Credit

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Posted By

Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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