mobile publishing

Don’t you hate the feeling of being too late to take advantage of a great opportunity?

We get a great tip or a bit of advice and know we should take action…then we forget about it or worse…we procrastinate.

Then we see someone else set sail on that Opportunity Ship without us.  Not fun.

Here’s an example of what happened to me…

Back in 1991 a successful financial planner approached me with an offer to partner in his company.  His business was already bringing in money and all the numbers pointed to massive growth.  It was a killer opportunity for sure.

I procrastinated about getting back to him and thought I had all the time in the world.  Meanwhile, this financial planner went on…without me…to create a Million Dollar business.

Well, here comes one of those Moments of Opportunity.  Lucky for you, I’ve got your back on this one.

Of course, if you don’t take any action…Well, my conscience is clear.

What is this moment of opportunity? It’s Mobile Marketing and it is on the cusp of blowing up. All signs point to “get in now!”

Wouldn’t you like to be ahead of the curve for a change?

So what is Mobile Marketing? In a nutshell, it is your business having a conversation with consumers on their mobile phones and smart phones.

It gives you the ability to provide relevant, valuable information directly to people who are interested in your products and services.  This is done with their permission, of course–nobody likes a spammer.

By the end of 2010, there will be approximately 5 billion cell phone subscriptions. This is a staggering number when you consider that there are 7 billion people on the planet.

Right now, there are only about 2 billion internet users.  Are you starting to see the weight of this?

World wide email use is around 1.3 billion. Right now, text messaging is around 3 billion.

Social media (Facebook, Twitter, etc)  has really jumped on the mobile bandwagon.  Facebook has reported that about a quarter of their users (around 100 million) access their site via mobile devices…and this number is rapidly rising.

Google has publicly stated that from here forward everything they do will be based on mobile-ready platforms FIRST!

The big guys all already on board.  It’s time for you to get with the program, too.

You are actually already involved with mobile marketing if you have a website or a social media page. A potential customer using their iPhone finds you on Facebook and then clicks through to your webpage. If your site is not mobile optimized they get a useless result at best.

Can you say, “NO SALE?”

Here is a helpful page that will show you how your site looks on a mobile device.  Go here and input your website now.

I know.  Painful!

Don’t despair. We can fix this. You are not going to miss this boat, not on my watch.

Make sure you tune in next week and we’ll start getting you up to date so you can rock the mobile market and keep your wedding business ahead of the competition.

Photo credit

Tags: , , , ,
Posted By

Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

View all posts by

Leave a Facebook Comment

Leave a Reply

Your email address will not be published. Required fields are marked *