Is it worth it to run an online ad? This question is being asked by business across the web, and the answer is a very solid “maybe.” In order to get wedding business ads to work you have to have a big enough budget to offset the wasted ads which are shown to the wrong audience, or in the wrong place.

According to Jon Mitchell’s article, when it comes to online advertising through ads, no matter how carful you are in choosing the right keywords and right demographic, there will always be issues with the ad being shown to the wrong people. At the same time, the margin of error isn’t large enough to create major problems if you have a good budget to work with. Online ads reach potential brides that would have never heard about you otherwise, but it may also reach brides who are on the other side of the country. Have you tried online ads, and if so, have they worked well for you?

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Just five years ago the market was relatively strong, and weddings were notoriously over the top. Everyone wanted the big wedding, and most of them got it. One year later things went spiraling down so fast it left people and businesses with their heads swimming, and has take the last four years to start seeing some answers to how to handle the new economy.

Something that is often overlooked by businesses is that according to J. Walker Smith apparently people in middle budget bracket have, at least currently, almost disappeared. People who used to fit in that category are now struggling to pay bills, let alone spend a huge amount of money on an event like a wedding.

What this means to the wedding industry is that you as a business owner have to realize that you aren’t marketing to middle budget brides anymore. You are marketing primarily to low budget and high budget brides. Perhaps this is a big part of the puzzle in understanding why it’s so hard to marketing to today’s bride. What do you think? Have you had many middle budget  brides in the last few years, or are you seeing a new influx of middle budget brides in the market?

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Brides are looking for companies who are able to not only share why their products are good, but how to use them and ideas tips and tricks to planning the perfect wedding. Most wedding businesses spend all their time and energy on just trying to sell the product, rather than making a connection with their customers.

Content marketing enables a way for a company to make a personal connection with a bride, building her trust in the company, and creating an emotional tie. Today’s bride doesn’t want a product or service shoved down her throat, she wants to have a relationship with the company, and feel like she knows them.

By taking the time to write articles, post on social media sites, and other content outlets you are able to make that connection. While the end goal is to make a sale and have happy customers, wedding businesses today have to realize that marketing tactics have changed and need to change to give customers what they want. Make sure to read the article by Newt Barrett “Get Content, Get Customers.” What do you think? Have you found content marketing to be an effective marketing tool?

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Ah, the world of the wedding business giveaway. This marketing tactic is a huge motivator to brides, super helpful to wedding businesses, and actually not that common nationwide. The benefits are huge however. If you find yourself able to budget for a really good giveaway and have a real need for growing your bridal lead list this is one of the easiest ways to do it.

Remember that you have to put a ton of planning into a giveaway to get it to work. You want the prize to be something that a lot of brides want and need, and something that will motivate brides to buy that same product or service from you even if they don’t win. Photographers use this tactic the most by offering a free photo shoot completely for free. Make sure to read the article by Christine Dyer for some really great tips on how to pull off a successful giveaway! What do you think? Is a giveaway something you have done, or are planning on doing?

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