When you have a storefront wedding business making your customers feel at home can be as simple as providing a plate of cookies or doughnuts and coffee. Give them a sitting area and food and they will love you forever!

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For your website it’s just as easy if you think about. According to Cynthia Boris in her article about the new ING café’s (yes, that’s a bank that also has a coffee shop in it) she says the rule of thumb is to make it personal. You can’t offer an online client a cup of coffee, but you can give them the option of music, polls to answer, a simple game to play, and most importantly: a clear way to ask questions and get answers from a real person.

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