Blogging seems to be something that nearly everyone has done at some point. However the difference between playing with a personal blog and creating a successful blog for your wedding business is major. The key to making it work is in the extreme basics and small details.
First of all Abby Larson of Style Me Pretty stresses the importance of owning your blog domain and using a host such as WordPress to enable you to edit it easily. Write good content, but don’t take forever in getting it prepped and up, and on this note, make sure you use good, eye catching pictures in your posts.
Another brilliant point Abby made in her article is the importance of involving your readers. Don’t just ask them to make comments. Get them to submit articles and pictures. It works two fold in that it will get them more interested in your blog and by default integrates testimonials about your business.