If you’ve ever tried Facebook advertising you know that you’ve got a 50/50 chance of it working. The thing about Facebook is that people want to interact, learn, and well, be social while they are on Facebook. What they don’t want is to have their chat with an old friend interrupted by an advertisement. As a result Facebook is working on revamping their advertising to try and make the ads more relevant to its users. Make sure to read the article by Tim Worstall or Forbes to find out a bit more on how the new ads are going to work.
There are some things you need to know as a wedding business however that will help your advertising reach people better. First of all, Facebook is not your billboard. Your ad needs to get Facebook users to interact with you. In other words your ad needs to be social. The more interaction you can trigger with your ad and with your Facebook business page, the more likely you are to be reaching an audience who will actually be interested in using your business.
I decided to do some research and find out what is working for some of the top wedding companies on Facebook. Believe it or not, they didn’t have a lot of advertising spiel going on. The main tactic they were all using was posting interesting pictures. A picture on Facebook generates instant interest. It gives people ideas for their wedding, lets them share it with others which is free advertising for your business, and triggers conversations. Use pictures of weddings you’ve done, wedding bloopers, cartoons, a dog eating a wedding cake, anything that will both help your audience and spark interest in your business. Your caption can help the conversation along as well as pointing people to your website. What do you think?