think outside the box

A branding disaster is when something happens which tarnishes the image of a brand. Most often this is triggered when the brand, business, or person does something which goes against what their brand or image stands for.

Let’s think about it. In Egypt President Honsi Mubarak made the mistake of not being open to feedback. When anyone, including a president of a country, makes that mistake it will result in rebellion and anger. A company has to be open to feedback, even if that feedback is bad.

Other celebrities have set up their image a certain way, but are then caught doing something that is in direct opposition to that image. It you go with telling the truth from the start it will minimize such mistakes, and helps build trust in your brand. Every company makes mistakes though, so when something happens that shouldn’t they must be willing to admit their mistake and take responsibility in making things right. Check out Heather Huhman’s post on this subject!

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0 thoughts on “Lessons Learned from Branding Disasters”

  1. Thanks for Sharing, I Know Branding is a major issue

  2. Thanks for sharing, I know branding is a major issue.

  3. Carolyn,

    Thanks so much for sharing your mistake so honestly. We’ve all done it, and most of us don’t have the guts to admit it. :-)

    What difference have you noticed since your changed your branding? I suspect it was the combination of “low budget” and “elegant” that didn’t work; you can still target a specific client working within a certain budget range very powerfully. Probably without even mentioning the word “budget.”

  4. Anonymous says:

    Last year I made a brand mistake where I tried using the term “Low Budget Elegant Wedding Planning”. I thought it would appeal in this economy. Boy, was I wrong.

    A simple switch to All Budgets kept me open to a variety of clients. One word can make a big difference.

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