For a small business advertising can be a pill. You don’t have a huge budget, and you don’t have the time. And yet, the bottom line is that if you want your business to grow you have to find a way to advertise.
There was something mentioned in an article by Business ihub that was brilliant. And that is, quite simply, you have to view advertising as an investment, not an expenditure. The difference in how you view it makes a huge difference on your advertising efforts. If all you can see is the money, you’ll find that the amount you make isn’t worth the amount spent. But if instead you are able to realize that you are building the long term future of your company as well as the short term gain of sales, you’ll find that it is worth every penny and minute spent.
It’s easy to get caught up in how much you are spending on advertising to how much you are making from it. While that is important information to know, what is more important is to realize that getting business exposure is part of what you are paying for. There will be brides and relatives of brides who see your advertising that will remember you a couple of years from now. So even if you don’t instantly get the sale, you have to realize that it’s worth the money for the exposure. What do you think?