Once you’ve created a thriving Facebook page the next step is to create a group. The benefit of having a group comes down to creating a place that allows for more personal interaction. While a Facebook page is focused on promoting your wedding brand, a group gives you a great place to share advice, connect brides, and generally create a friendly place where brides can interact with you as a person, not just a business. For more ideas on how to use Facebook groups for business check out this article by Amy Porterfield.
Large businesses use a group for ongoing interaction with their clients, enabling them to turn one time buyers into long term clients. The benefit for a wedding business isn’t quite a simple. While it might be helpful for Photographers who shoot more than just weddings, it might not be quite as beneficial for someone who sells custom wedding favors, or a wedding planner. What do you think? Would a Facebook group be beneficial for your wedding business, or a waste of time?