kissing couple

Question: My dream wedding client just contacted me, but I’ve never done anything like this. How do I let her know that HER wedding will fit her vision when I have nothing to show her?

“First off I have to say that I am loving every single bit of this! I just added client testimonials to my website, have personalized the 2 bride bribes to match my branding and am in the process of working through the email marketing emails with Aweber.

I have a huge favor to ask…So this is the deal…I received a call from a prospective bride last Friday and we talked for over an hour on the phone. It was the best possible conversation I could have had. I feel confidant that I couldn’t have said or done anything else differently.

This is my dream wedding!!!! The venues (catholic church & members only club) are gorgeous and prestigious!!! They are having a bishop flown in to do the wedding.

She responded to me this morning.

Hi Kim,

I didn’t get through all of these, but I wanted to let you know I’m still looking and hope to make a decision soon- as in this week. I’ll keep you updated and if you wouldn’t mind keeping me updated if you receive further inquiries regarding our wedding date, I would very much appreciate it.

Thanks again and I hope you’re having a great week!

Marion

The thing is…is that I do gorgeous images but I have yet to do a wedding at the kind of place that she’s getting married. The gallery I sent to her is of a simple, country wedding with nothing spectacular. There are some gorgeous pics but nothing like hers will be if you know what I mean.

I need to be able to respond to her email with a sentence or 2 in a positive way that reminds her that this was their wedding vision and not hers.

Any suggestions would be greatly appreciated :) I will send you some chocolate ♥ ”

Kim

Answer:

Hi, Kim.

I’m happy to hear you’re enjoying the training!

From what you’ve said it sounds like you’ve done everything you can to communicate your value and connect with this bride.  She obviously likes you and is anxious to keep you available, which is a good sign!

A note: did you mention any “deadline” or “limited availability” when you spoke with this bride?  We recommend NOT holding the date indefinitely, otherwise you encourage the couple to wait before booking and increase the chance that you will lose them.

Rather than writing something that sounds like you’re making excuses for your work, which you don’t want to do, how about something like this…

Marion,

I’m glad you had a chance to look at some of these images.  [BRIDE AND GROOM] had a very clear vision of country elegance for their wedding, and I can’t wait to help you capture the elegance of the church and the details that fit your own wedding vision.  It’s so exciting, and a style I can’t wait to shoot!

I can hold this date for you until the end of the week, but after that I’ll have to open
it up for other couples because I have limited dates available for booking.

Would you contact me by Saturday to let me know what you think, either way?

Thanks again for taking the time to chat with me and I look forward to hearing
from you!

Kim

This response is super positive and gives her a gentle reminder that you won’t be waiting
around forever.  Plus, asking her to follow up with you (she’ll most likely agree) will make
her feel committed to responding even if she decides to go a different direction, so you won’t have to chance her down.

On Saturday, if you don’t hear from her, send a short friendly reminder that she said she was going to contact you, and let her know that you’re happy to answer any other questions but you can no longer continue to hold the date for her.

Make sure you remind her that you might not be available when she gets around to hiring you; this will light a fire under her butt (very nicely!) to get that deposit in your hands fast.

No chocolates necessary.  Just be sure to tell us how it goes and report on your successes.  :)

Have you met your dream client yet?  Tell me your story!

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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