Perhaps you have started mastering marketing for your wedding company, and perhaps not. However in marketing it is a great idea to take the initiative and start the next big thing rather than waiting around for a new band wagon to hop on at the same time as hundreds of thousands of other businesses.
Does this mean you shouldn’t try other peoples marketing ideas? Certainly not! It is a very good to use the tried and true methods. That said according to Small Business Mavericks there is no better marketing than doing something that has never been done before. Even if it’s a tiny new advertisement twist give it a try!